Insider Cluster (2 insiders) ·Filed Feb 25, 2026

U

Unity Software Inc.
NEUTRAL
Impact 3/10
Horizondays Processed7mo ago
Insider cluster: 2 insiders, $375K total
Actionable Insight • Neutral

Monitor for additional insider selling in coming weeks; while this cluster is small and likely routine, multiple C-suite sales could signal caution if the trend continues ahead of earnings or strategic updates.

DirectionNeutral
Confidencehigh
Horizondays
Final — all horizons settled through T+60d
U ▲ +41.17% at T+60d
NEUTRAL call ✓ call won +41.17% · α vs SPY +34.22% · entry $18.58 → $26.23
Entry anchored
Feb 24, 03:59 PM ET
via exchange tick
T+1d
+5.38%
call +5.38% · α +5.93%
$19.58
settled 7mo ago
T+5d
+9.69%
call +9.69% · α +10.79%
$20.38
settled 7mo ago
T+20d
-4.20%
call -4.20% · α +1.04%
$17.80
settled 6mo ago
T+60d
+41.17%
call +41.17% · α +34.22%
$26.23
settled 5mo ago

Price Chart

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Executive Summary

Two C-suite executives at Unity Software — the SVP/Chief Operating Officer and Chief Accounting Officer — sold shares in the past week, totaling $422,477 in open-market transactions. The sales were modest in size relative to the company's $8.5 billion market cap, representing less than 0.01% of market value.

Key Financial Metrics

Direction
selling
Total Value
$422.5K
Insiders
2

Key Facts

  • SVP and COO Alexander Blum sold 12,705 shares across two transactions for $231,332.64
  • Chief Accounting Officer Mark Barrysmith sold 10,578 shares for $191,144.46
  • All transactions were open-market sales (code S) at prices between $18.07 and $18.76
  • Total value of insider sales cluster: $422,477.10

Financial Impact

$422,477 in total open-market share sales by executives

insider ownershipmarket sentiment

Risk Factors

  • Perception of insider pessimism if no clear rationale (e.g., pre-arranged 10b5-1 plan) is disclosed
  • Potential negative sentiment if sales continue or accelerate

Market Snapshot

Exchange
NYSE

Investment Themes

Gaming & Esports

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CONTEXT: Insider Cluster Data (3 trades, 7d window)cluster-U-1772231110268
14 reports for U
Performance horizon
100% Hit rate 3 of 3 directional calls best @ T+5▲ +12.20%Aug 6, 2026
Filters
Rows
Reports for U — sortable, filterable
TypeNow
Sep 1, 2026
4w ago
Insider Cluster
NEUTRAL ★ 2/10
$40.76 $40.93▲ +0.42%▲ +0.75%$44.16 (+8.34%)
Aug 28, 2026
5w ago
Insider Cluster
BEARISH ★ 5/10
$43.31 $39.86▲ +7.97%▲ +8.23%$44.16 (−1.96%)
Aug 27, 2026
5w ago
Insider Cluster
BEARISH ★ 4/10
$43.49 $41.42▲ +4.76%▲ +4.25%$44.16 (−1.54%)
Aug 19, 2026
6w ago
144
NEUTRAL ★ 4/10
$47.11 $41.84▼ −11.19%▼ −9.23%$44.16 (−6.26%)
Aug 12, 2026
7w ago
144
NEUTRAL ★ 2/10
$44.53 $42.07▼ −5.52%▼ −3.63%$44.16 (−0.83%)
Aug 6, 2026
8w ago
8-K
BULLISH ★ 7/10
$40.81 $42.08▲ +3.11%▲ +2.51%$44.16 (+8.21%)
Jul 27, 2026
9w ago
8-K
NEUTRAL ★ 2/10
$31.83 $44.99▲ +41.34%▲ +37.96%$44.16 (+38.74%)
May 28, 2026
18w ago
Insider Cluster
NEUTRAL ★ 2/10
$30.47 $28.31▼ −7.09%▼ −5.29%$44.16 (+44.93%)
May 26, 2026
18w ago
144
NEUTRAL ★ 2/10
$27.76 $26.71▼ −3.78%▼ −1.88%$44.16 (+59.08%)
May 26, 2026
18w ago
144
NEUTRAL ★ 2/10
$27.76 $26.71▼ −3.78%▼ −1.88%$44.16 (+59.08%)
Showing 10 of 14

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Report published Feb 27, 2026