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S-1/A ·Filed Apr 27, 2026

SUJA

SUJA LIFE, INC.
MIXED
Impact 6/10
Horizonweeks Processed6mo ago SEC0001104659-26-049001
IPO registration amendment
Actionable Insight ◆ Mixed

Monitor Q2 2026 earnings for confirmation of the 20.7% revenue growth indicated in preliminary results. Watch for management commentary on Slice brand profitability and cash flow impact from TRA payments.

DirectionMixed
Confidencehigh
Horizonweeks

Executive Summary

Suja Life, Inc. is conducting an IPO of 8.9 million Class A shares at $21.00-$24.00 per share, raising ~$183 million. The company operates a vertically integrated platform for cold-pressed juices, wellness shots, and functional sodas, with strong growth in its core brands but widening losses in its new Slice brand. The offering uses an Up-C structure, creating significant future tax payment obligations to existing owners.

Key Financial Metrics

Price Range
$21.00-$24.00 per share
Rev Growth
+26.1%

Key Facts

  • IPO of 8,888,889 shares (8.7M by company, 201K by selling shareholder) at $21.00-$24.00 per share
  • Company reported $327M revenue in 2025 (26% YoY growth) but net loss widened to $23.3M
  • Core segment (Suja Organic, Vive Organic) grew 23% with $66M EBITDA, while new Slice brand lost $26M
  • Proceeds will repay $143.6M debt and pay $19.4M in employee bonuses
  • Up-C structure creates substantial future tax payment obligations to existing owners (TRA Parties)

Financial Impact

$183M net proceeds from IPO, $143.6M used to repay debt

revenuenet incomedebtdilution

Risk Factors

  • Substantial future tax payments to TRA Parties could materially affect liquidity
  • New Slice brand is losing money despite strong growth, raising sustainability concerns
  • Controlled company structure with 60.4% voting power held by PSP limits shareholder influence
  • Dependence on organic produce supply chain vulnerable to weather and price fluctuations

Documents Analyzed

This report is based on 2 SEC documents filed with EDGAR.

DocumentAccession Number
S-1/A Filing (Primary)0001104659-26-049001
Document: tm2530822d9_ex1-1.htm0001104659-26-049001
25 reports for SUJA
Performance horizon
67% Hit rate @ T+1 6 of 9 directional calls Went positive at some point 8 of 9 best @ T+20▲ +39.81%Aug 12, 2026
Filters
Rows
Reports for SUJA — sortable, filterable
TypeNow
Oct 20, 2026
6d ago
3
NEUTRAL ★ 1/10
$9.65 $9.71▲ +0.62%▲ +1.80%$9.75 (+1.04%)
Oct 20, 2026
6d ago
3
NEUTRAL ★ 2/10
$9.65 $9.71▲ +0.62%▲ +1.80%$9.75 (+1.04%)
Oct 20, 2026
6d ago
8-K
NEUTRAL ★ 3/10
$10.31 $9.65▼ −6.40%▼ −6.93%$9.75 (−5.43%)
Oct 19, 2026
7d ago
Press Release
NEUTRAL ★ 1/10
$10.31 $9.65▼ −6.40%▼ −6.93%$9.75 (−5.43%)
Oct 9, 2026
17d ago
SC 13G/A
NEUTRAL ★ 3/10
$10.73 $11.49▲ +7.08%▲ +7.09%$9.75 (−9.13%)
Sep 8, 2026
6w ago
Insider Buy
BULLISH ★ 8/10
$9.26 $9.18▼ −0.86%▼ −0.26%$9.75 (+5.29%)
Sep 2, 2026
7w ago
Insider Buy
BULLISH ★ 8/10
$10.19 $10.51▲ +3.14%▲ +3.53%$9.75 (−4.32%)
Aug 28, 2026
8w ago
Insider Buy
BULLISH ★ 8/10
$10.07 $10.43▲ +3.58%▲ +4.26%$9.75 (−3.18%)
Aug 25, 2026
8w ago
Insider Buy
BULLISH ★ 7/10
$9.44 $9.00▼ −4.66%▼ −5.32%$9.75 (+3.28%)
Aug 20, 2026
9w ago
Insider Buy
BULLISH ★ 6/10
$7.68 $9.05▲ +17.84%▲ +18.13%$9.75 (+26.95%)
Showing 10 of 25

US Market Status

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Report published Apr 27, 2026