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EFFECT ·Filed May 7, 2026

SUJA

SUJA LIFE, INC.
MIXED
Impact 6/10
Horizonimmediate Processed5mo ago SEC9999999995-26-001521
IPO/offering going effective
Actionable Insight ◆ Mixed

The IPO is now effective and pricing is expected within 1-2 days. Monitor the final IPO price and first-day trading for demand signals. The company's fundamentals (strong revenue growth but losses) and Up-C tax obligations warrant caution on valuation.

DirectionMixed
Confidencehigh
Horizonimmediate
Final — all horizons settled through T+60d ⚠ clustered
SUJA ▼ -35.80% at T+60d
NEUTRAL call -35.80% · α vs SPY -39.63% · entry $17.85 → $11.46
Entry = T+0 close
May 7, 2026
via day close
T+1d
-0.28%
call -0.28% · α -1.11%
$17.80
settled 6mo ago
T+5d
-4.59%
call -4.59% · α -6.10%
$17.03
settled 6mo ago
T+20d
-27.84%
call -27.84% · α -30.98%
$12.88
settled 5mo ago
T+60d
-35.80%
call -35.80% · α -39.63%
$11.46
settled 3mo ago

Price Chart

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Executive Summary

Suja Life, Inc.'s S-1 registration statement for its IPO of 8,888,889 shares of Class A common stock (including 200,719 from a selling shareholder) at an estimated price range of $21.00-$24.00 per share became effective on May 6, 2026. The company expects to list on Nasdaq under the ticker SUJA, with pricing imminent. Despite strong revenue growth of 26.1% YoY to $326.6 million in fiscal 2025, the company remains unprofitable with widening net losses of $23.3 million, and the Up-C structure creates substantial future tax obligations that could impact liquidity.

Key Facts

  • EFFECT notice filed on May 6, 2026, confirming effectiveness of S-1 registration (File No. 333-294971).
  • IPO of 8,888,889 shares of Class A common stock, with 8,688,170 from the company and 200,719 from a selling shareholder.
  • Estimated price range: $21.00-$24.00 per share (as per prior S-1/A).
  • Company to list on Nasdaq Global Select Market under symbol SUJA.
  • Net proceeds will be used to purchase LP Units in Holdings LP under an Up-C structure.

Financial Impact

Up to ~$213 million gross proceeds at the midpoint of the price range ($22.50 x 8,688,170 shares offered by the company).

dilutioncashliquidity

Risk Factors

  • Company is not profitable on a GAAP basis and net losses are widening.
  • Up-C structure imposes significant future cash payments under a Tax Receivable Agreement, which could strain liquidity.
  • Post-IPO, existing owners (PSP affiliates) will retain substantial voting power (~80% based on prior filing), creating controlled-company dynamics.

Documents Analyzed

This report is based on 3 SEC documents filed with EDGAR.

DocumentAccession Number
EFFECT Filing (Primary)9999999995-26-001521
Document: 9999999995-26-001521-index.html9999999995-26-001521
Document: 9999999995-26-001521.txt9999999995-26-001521
25 reports for SUJA
Performance horizon
67% Hit rate @ T+1 6 of 9 directional calls Went positive at some point 8 of 9 best @ T+20▲ +39.81%Aug 12, 2026
Filters
Rows
Reports for SUJA — sortable, filterable
TypeNow
Oct 20, 2026
6d ago
3
NEUTRAL ★ 1/10
$9.65 $9.71▲ +0.62%▲ +1.80%$9.75 (+1.04%)
Oct 20, 2026
6d ago
3
NEUTRAL ★ 2/10
$9.65 $9.71▲ +0.62%▲ +1.80%$9.75 (+1.04%)
Oct 20, 2026
7d ago
8-K
NEUTRAL ★ 3/10
$10.31 $9.65▼ −6.40%▼ −6.93%$9.75 (−5.43%)
Oct 19, 2026
7d ago
Press Release
NEUTRAL ★ 1/10
$10.31 $9.65▼ −6.40%▼ −6.93%$9.75 (−5.43%)
Oct 9, 2026
17d ago
SC 13G/A
NEUTRAL ★ 3/10
$10.73 $11.49▲ +7.08%▲ +7.09%$9.75 (−9.13%)
Sep 8, 2026
6w ago
Insider Buy
BULLISH ★ 8/10
$9.26 $9.18▼ −0.86%▼ −0.26%$9.75 (+5.29%)
Sep 2, 2026
7w ago
Insider Buy
BULLISH ★ 8/10
$10.19 $10.51▲ +3.14%▲ +3.53%$9.75 (−4.32%)
Aug 28, 2026
8w ago
Insider Buy
BULLISH ★ 8/10
$10.07 $10.43▲ +3.58%▲ +4.26%$9.75 (−3.18%)
Aug 25, 2026
8w ago
Insider Buy
BULLISH ★ 7/10
$9.44 $9.00▼ −4.66%▼ −5.32%$9.75 (+3.28%)
Aug 20, 2026
9w ago
Insider Buy
BULLISH ★ 6/10
$7.68 $9.05▲ +17.84%▲ +18.13%$9.75 (+26.95%)
Showing 10 of 25

US Market Status

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Report published May 7, 2026