The CEO, COO, CPO, and CSO all sold on the same day at the same price without a disclosed 10b5-1 plan — a rare and coordinated C-suite exit. Monitor for an upcoming earnings miss, guidance cut, or liquidity event that may have prompted the sales. The director's small sale two days later is noise.
Price Chart
Executive Summary
Four top executives at SoundHound AI (CEO, COO, CPO, CSO) sold a combined $1.81M in open-market shares on September 15, 2026, at ~$6.33/share. A director also sold a trivial $9K on September 17. The cluster is entirely open-market selling by the C-suite, with no 10b5-1 plan indicated, and represents ~0.56% of the company's market cap — a modest but notable signal of insider conviction at current prices.
Key Financial Metrics
Key Facts
- CEO Keyvan Mohajer sold 137,290 shares for $869K on Sep 15
- COO Michael Zagorsek sold 71,113 shares for $450K on Sep 15
- CPO James Ming Hom sold 38,730 shares for $245K on Sep 15
- CSO Majid Emami sold 38,730 shares for $245K on Sep 15
- Director Diana Sroka sold 1,600 shares for $9K on Sep 17
- Total cluster value: ~$1.82M, all open-market sales (code S)
- No 10b5-1 plan or tax-withholding (code F) indicated — sales appear discretionary
- Cluster represents ~0.56% of market cap ($326M at $6.33/share)
Financial Impact
~$1.82M in insider selling, ~0.56% of market cap
Risk Factors
- Coordinated C-suite selling may signal deteriorating fundamentals or upcoming negative news
- No 10b5-1 plan disclosed — sales appear opportunistic, increasing bearish signal strength
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-SOUN-1790058383224 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 22, 2026 4d ago | Press Release | $4.43 | awaiting T+20 | — | $4.34 (−2.03%) |
Sep 21, 2026 5w ago | Insider Cluster | $6.12 $4.70 | ▲ +23.20% | ▲ +22.64% | $4.34 (+29.08%) |
Sep 17, 2026 5w ago | Insider Cluster | $5.93 $4.72 | ▲ +20.40% | ▲ +20.61% | $4.34 (+26.81%) |
Sep 9, 2026 6w ago | 3 | $6.28 $5.52 | ▼ −12.10% | ▼ −14.23% | $4.34 (−30.89%) |
Sep 4, 2026 7w ago | 8-K | $6.74 $5.88 | ▼ −12.76% | ▼ −13.36% | $4.34 (−35.61%) |
Sep 4, 2026 7w ago | Press Release | $6.74 $5.88 | ▼ −12.76% | ▼ −13.36% | $4.34 (−35.61%) |
Jul 24, 2026 13w ago | 425 | $6.16 $7.32 | ▲ +18.83% | ▲ +15.21% | $4.34 (−29.55%) |
Jul 24, 2026 13w ago | 8-K | $6.16 $7.32 | ▲ +18.83% | ▲ +15.21% | $4.34 (−29.55%) |
Jul 10, 2026 15w ago | EFFECT | $6.64 $8.02 | ▲ +20.78% | ▲ +18.36% | $4.34 (−34.64%) |
Jul 2, 2026 16w ago | S-4/A | $6.55 $6.14 | ▼ −6.26% | ▼ −5.84% | $4.34 (−33.74%) |
US Market Status
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