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Insider Cluster (2 insiders) ·Filed Sep 17, 2026

SOUN

SOUNDHOUND AI, INC.
BEARISH
Impact 4/10
Horizonweeks Processed1mo ago
Insider cluster: 2 insiders, $695K total
Actionable Insight ▼ Bearish

The simultaneous open-market sales by two C-suite executives without 10b5-1 plans suggest potential caution about near-term valuation or upcoming news. Monitor for any material developments (earnings, guidance, or product announcements) that may have prompted this cluster.

DirectionBearish
Confidencemedium
Horizonweeks
Latest settled — T+20d
SOUN ▼ -20.40% at T+20d
SHORT call ✓ call won +20.40% · α vs SPY +20.61% · entry $5.93 → $4.72
Next anchor: T+60d in 6w
Latest observation: T+25 +19.31% FF3 residual α
Entry = T+0 close
Sep 17, 2026
via day close
T+1d
+4.05%
call -4.05% · α -2.50%
$6.17
settled 6w ago
T+5d
+2.02%
call -2.02% · α -0.76%
$6.05
settled 5w ago
T+20d
-20.40%
call +20.40% · α +20.61%
$4.72
settled 12d ago
T+60d
Pending
in 6w

Price Chart

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Executive Summary

Two C-suite insiders at SoundHound AI sold a combined $695K in open-market sales on September 15, 2026, with no indication of 10b5-1 plans. The sales represent ~0.21% of the company's $326M market cap, a modest but notable cluster from the Chief Product Officer and Chief Operating Officer.

Key Financial Metrics

Direction
selling
Total Value
$695.0K
Insiders
2

Key Facts

  • Chief Product Officer James Ming Hom sold 38,700 shares for $245K at $6.33.
  • Chief Operating Officer Michael Zagorsek sold 71,100 shares for $450K at $6.33.
  • Total insider sales of $695K represent ~0.21% of market cap.
  • No 10b5-1 plan indicated; sales are open-market (code S) and clustered on the same day.

Financial Impact

Insider sales of $695K, or ~0.21% of market cap, are modest in absolute terms but notable as a same-day C-suite cluster.

insider ownershipmarket sentiment

Risk Factors

  • Insider sales may be liquidity-driven despite no plan indication; cluster size is below 0.5% of market cap.
  • Historical SOUN reports show high volatility and mixed predictive accuracy for insider signals.

Investment Themes

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-SOUN-1789680195974
21 reports for SOUN
Performance horizon
67% Hit rate @ T+20 4 of 6 directional calls Went positive at some point 5 of 6 best @ T+20▲ +43.05%Apr 9, 2026
Filters
Rows
Reports for SOUN — sortable, filterable
TypeNow
Oct 22, 2026
5d ago
Press Release
NEUTRAL ★ 1/10
$4.43awaiting T+20—$4.37 (−1.35%)
Sep 21, 2026
5w ago
Insider Cluster
BEARISH ★ 5/10
$6.12 $4.70▲ +23.20%▲ +22.64%$4.37 (+28.59%)
Sep 17, 2026
5w ago
Insider Cluster
BEARISH ★ 4/10
$5.93 $4.72▲ +20.40%▲ +20.61%$4.37 (+26.31%)
Sep 9, 2026
6w ago
3
NEUTRAL ★ 2/10
$6.28 $5.52▼ −12.10%▼ −14.23%$4.37 (−30.41%)
Sep 4, 2026
7w ago
8-K
NEUTRAL ★ 4/10
$6.74 $5.88▼ −12.76%▼ −13.36%$4.37 (−35.16%)
Sep 4, 2026
7w ago
Press Release
BULLISH ★ 6/10
$6.74 $5.88▼ −12.76%▼ −13.36%$4.37 (−35.16%)
Jul 24, 2026
13w ago
425
BULLISH ★ 6/10
$6.16 $7.32▲ +18.83%▲ +15.21%$4.37 (−29.06%)
Jul 24, 2026
13w ago
8-K
MIXED ★ 5/10
$6.16 $7.32▲ +18.83%▲ +15.21%$4.37 (−29.06%)
Jul 10, 2026
15w ago
EFFECT
NEUTRAL ★ 4/10
$6.64 $8.02▲ +20.78%▲ +18.36%$4.37 (−34.19%)
Jul 2, 2026
16w ago
S-4/A
NEUTRAL ★ 4/10
$6.55 $6.14▼ −6.26%▼ −5.84%$4.37 (−33.28%)
Showing 10 of 21

US Market Status

Market Closed — Opens Wed (15h 35m)

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Report published Sep 17, 2026