The CEO's purchase is a modest positive signal but too small relative to market cap to be material. Monitor for additional insider buying or a larger position build before reading it as a strong bullish signal. The stock's recent underperformance at T+20 per historical calibration suggests waiting for confirmation from fundamentals or additional insider activity.
Price Chart
Executive Summary
CEO Doug Black purchased 5,000 shares of SiteOne Landscape Supply on the open market for $481K at $96.13/share. This is a standalone conviction buy by the CEO, representing ~0.01% of the company's $4.2B market cap, which is below the 0.1% materiality threshold. The purchase is small relative to company size but notable as a CEO open-market buy, though historical calibration on SITE shows past reports have underperformed at T+20, suggesting caution.
Key Financial Metrics
Key Facts
- CEO Doug Black purchased 5,000 shares at $96.13 on 2026-08-26
- Total purchase value: $481K
- Purchase represents ~0.01% of SITE's $4.2B market cap
- No other insider trades in the 7-day window
- Recent 30-day insider activity shows 3 buys totaling $1.3M
Financial Impact
$481K CEO open-market purchase, representing 0.01% of market cap
Risk Factors
- Purchase size is trivial relative to $4.2B market cap
- Historical calibration shows SITE insider signals have underperformed at T+20
- Single insider buy may not indicate broader management sentiment
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| INSIDER-BUY Data (Synthetic) | 0001104659-26-103314 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Aug 28, 2026 5w ago | Insider Buy | $96.39 $90.93 | ▼ −5.66% | ▼ −5.92% | $89.88 (−6.75%) |
Apr 2, 2026 26w ago | DEFA14A | $126.74 $126.05 | ▼ −0.54% | ▼ −10.42% | $89.88 (−29.08%) |
US Market Status
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