CEO and director buying in a tight window without plan indication is a positive signal. Monitor for any upcoming corporate event (earnings, restructuring, or M&A) that may have prompted the purchases.
Price Chart
Executive Summary
Two insiders at Comscore, including CEO Matthew McLaughlin and director William Paul Livek, made open-market purchases totaling $189K between Aug 28 and Sep 4, 2026. Insider buying at a micro-cap company with a history of volatility signals conviction from leadership, though the dollar amount is modest relative to market cap.
Key Financial Metrics
Key Facts
- CEO Matthew McLaughlin bought 16,600 shares at $5.06 for $84K on Sep 4, 2026
- Director William Paul Livek bought 20,000 shares at $5.23 for $105K on Aug 28, 2026
- Total cluster value: $189K in open-market purchases (code P)
- No 10b5-1 plan indication; both are open-market buys
- Comscore is a micro-cap with a volatile trading history
Financial Impact
$189K in insider purchases, likely <0.1% of market cap
Risk Factors
- Small absolute dollar amount relative to market cap limits signal strength
- No catalyst identified in the filing window
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-SCOR-1788898227970 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Sep 8, 2026 6w ago | Insider Cluster | $4.85 $5.16 | ▲ +6.39% | ▲ +7.49% | $3.15 (−35.05%) |
Aug 31, 2026 8w ago | Insider Cluster | $5.25 $4.93 | ▼ −6.10% | ▼ −5.95% | $3.15 (−40.00%) |
Aug 27, 2026 8w ago | Insider Cluster | $5.23 $5.06 | ▼ −3.25% | ▼ −2.48% | $3.15 (−39.77%) |
Jul 29, 2026 12w ago | Press Release | $7.45 | awaiting T+5 | — | $3.15 (−57.72%) |
Jun 10, 2026 19w ago | 8-K | $7.73 $7.25 | ▼ −6.21% | ▼ −6.64% | $3.15 (−59.25%) |
Jun 9, 2026 19w ago | 8-K | $7.92 $7.17 | ▲ +9.47% | ▲ +12.90% | $3.15 (+60.23%) |
Jun 8, 2026 20w ago | Press Release | $7.97 $7.12 | ▼ −10.66% | ▼ −12.78% | $3.15 (−60.48%) |
Jun 3, 2026 20w ago | 8-K | $7.89 $7.73 | ▼ −2.03% | ▲ +0.53% | $3.15 (−60.08%) |
Jun 2, 2026 20w ago | 8-K | $7.93 $7.92 | ▼ −0.13% | ▲ +3.69% | $3.15 (−60.28%) |
May 28, 2026 21w ago | 8-K | $8.02 $7.95 | ▼ −0.87% | ▲ +1.65% | $3.15 (−60.72%) |
US Market Status
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