The CEO and a director buying identical amounts in the same week is a rare alignment signal. Monitor for upcoming earnings or material news that could have prompted this conviction buying. If the stock drifts lower, the cluster suggests insiders see value at current levels.
Price Chart
Executive Summary
Two insiders at Comscore, including CEO Matthew McLaughlin, made open-market purchases totaling $210K at ~$5.25/share. This is a cluster of insider buys — the strongest signal in the insider dataset — with both the CEO and a director buying similar amounts in the same week, suggesting confidence in the company's near-term prospects.
Key Financial Metrics
Key Facts
- CEO Matthew McLaughlin purchased 20,000 shares at $5.26 on 2026-08-26 ($105K)
- Director William Paul Livek purchased 20,000 shares at $5.23 on 2026-08-28 ($105K)
- Total insider purchases: $210K, representing ~0.06% of market cap (based on ~$326M market cap)
- Both purchases were open-market (code P) — not plan-driven or tax-related
Financial Impact
Insider purchases of $210K represent ~0.06% of market cap — modest in absolute size but significant as a signal from the CEO and a director acting in concert.
Risk Factors
- The dollar amount is small relative to market cap (~0.06%), limiting the signal's magnitude
- Comscore has a history of volatile price action — past insider signals have not always been predictive
- No accompanying catalyst or filing (e.g., earnings, guidance) to explain the timing
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-SCOR-1788175255674 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Sep 8, 2026 6w ago | Insider Cluster | $4.85 $5.16 | ▲ +6.39% | ▲ +7.49% | $3.05 (−37.11%) |
Aug 31, 2026 8w ago | Insider Cluster | $5.25 $4.93 | ▼ −6.10% | ▼ −5.95% | $3.05 (−41.90%) |
Aug 27, 2026 8w ago | Insider Cluster | $5.23 $5.06 | ▼ −3.25% | ▼ −2.48% | $3.05 (−41.68%) |
Jul 29, 2026 12w ago | Press Release | $7.45 | awaiting T+5 | — | $3.05 (−59.06%) |
Jun 10, 2026 19w ago | 8-K | $7.73 $7.25 | ▼ −6.21% | ▼ −6.64% | $3.05 (−60.54%) |
Jun 9, 2026 19w ago | 8-K | $7.92 $7.17 | ▲ +9.47% | ▲ +12.90% | $3.05 (+61.49%) |
Jun 8, 2026 20w ago | Press Release | $7.97 $7.12 | ▼ −10.66% | ▼ −12.78% | $3.05 (−61.73%) |
Jun 3, 2026 20w ago | 8-K | $7.89 $7.73 | ▼ −2.03% | ▲ +0.53% | $3.05 (−61.34%) |
Jun 2, 2026 20w ago | 8-K | $7.93 $7.92 | ▼ −0.13% | ▲ +3.69% | $3.05 (−61.54%) |
May 28, 2026 21w ago | 8-K | $8.02 $7.95 | ▼ −0.87% | ▲ +1.65% | $3.05 (−61.97%) |
US Market Status
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