The CEO's open-market buy is a strong standalone bullish signal per insider-trading literature, especially given PVH's 56% analyst bullish consensus and recent institutional accumulation patterns. Monitor for any upcoming earnings pre-announcement or strategic update that may have motivated the purchase. The $70.53 entry price provides a natural reference level for risk management.
Price Chart
Executive Summary
PVH CEO Stefan Larsson made a $1.0M open-market purchase of 14,179 shares at ~$70.53, a significant conviction buy from the top executive. This is the only insider buy in the past 30 days and represents 0.031% of the $3.2B market cap, falling in the modest proportionality band. The historical calibration shows strong past performance on PVH reports (avg T+20 +7.30%, 67% win rate), and the cross-filing actuarial verdicts flag this as an amplified signal due to the insider-trades context pairing with other event types, supporting a bullish read.
Key Financial Metrics
Key Facts
- CEO Stefan Larsson purchased 14,179 shares at $70.53 for $1.0M on 2026-09-11
- This is the only insider buy in the last 30 days and the only trade in the 7-day cluster window
- Purchase represents 0.031% of PVH's $3.2B market cap, a modest but notable insider signal
- Historical PVH reports have a 67% T+20 win rate with avg +7.30% return, supporting conviction in this signal
Financial Impact
CEO invested $1.0M of personal capital at $70.53/share, representing 0.031% of market cap
Risk Factors
- Single insider buy may be liquidity-driven or part of a pre-arranged 10b5-1 plan (not disclosed in this filing)
- Apparel sector faces consumer spending headwinds and inventory normalization risks
- Stock has already rallied significantly (+9.71% at T+20 on last neutral report), suggesting some optimism may be priced in
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| INSIDER-BUY Data (Synthetic) | 0001123292-26-001286 |
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Sep 11, 2026 21d ago | Insider Buy | $73.01 $73.40 | ▲ +0.53% | ▲ +0.43% | $75.53 (+3.45%) |
Jun 29, 2026 13w ago | 8-K | $73.29 $76.83 | ▲ +4.83% | ▲ +3.44% | $75.53 (+3.06%) |
Jun 3, 2026 17w ago | 8-K | $77.41 $81.81 | ▲ +5.68% | ▲ +8.23% | $75.53 (−2.43%) |
May 8, 2026 21w ago | DEFA14A | $89.15 $80.72 | ▼ −9.46% | ▼ −10.92% | $75.53 (−15.28%) |
Apr 29, 2026 22w ago | 8-K | $90.60 $91.83 | ▲ +1.36% | ▼ −1.75% | $75.53 (−16.64%) |
Mar 31, 2026 26w ago | 8-K | $76.08 $90.67 | ▲ +19.18% | ▲ +15.41% | $75.53 (−0.73%) |
US Market Status
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