Monitor for additional insider selling or commentary around liquidity needs or confidence in turnaround efforts; current activity is routine and not materially bearish.
Price Chart
Executive Summary
Two Peloton C-suite executives — CFO Elizabeth Coddington and Chief Product Officer Nick Caldwell — sold shares in the past week, with total open-market proceeds of approximately $249,269. Both also completed non-cash derivative exercises totaling hundreds of thousands of shares. The sales represent a small fraction of market cap and appear to be part of routine equity management.
Key Financial Metrics
Key Facts
- CFO Elizabeth Coddington sold 21,819 shares for $84,501 in open-market transactions.
- Chief Product Officer Nick Caldwell sold 42,632 shares for $164,768 in open-market transactions.
- Both insiders also exercised derivatives for 115,741 and 21,819 shares respectively, with zero cash value (non-cash events).
- Total open-market sale value: $249,269 across two C-suite executives.
- Total value represents ~0.016% of Peloton's $1.6B market cap.
Financial Impact
$249,269 in open-market insider sales over 7 days
Risk Factors
- Perception risk if insider selling accelerates ahead of earnings or liquidity events.
- Non-cash derivative exercises may signal upcoming future selling pressure.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CONTEXT: Insider Cluster Data (6 trades, 7d window) | cluster-PTON-1773778489022 |
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Aug 21, 2026 6w ago | Insider Cluster | $5.41 $4.95 | ▼ −8.50% | ▼ −7.98% | $4.97 (−8.23%) |
Aug 18, 2026 6w ago | Insider Cluster | $5.47 $4.90 | ▼ −10.42% | ▼ −8.47% | $4.97 (−9.23%) |
Aug 18, 2026 6w ago | Insider Cluster | $5.47 $4.90 | ▼ −10.42% | ▼ −8.47% | $4.97 (−9.23%) |
Aug 6, 2026 8w ago | 8-K | $5.51 $5.38 | ▼ −2.27% | ▼ −2.87% | $4.97 (−9.81%) |
Jun 11, 2026 16w ago | Institutional Cluster | $5.65 $5.94 | ▲ +5.13% | ▲ +3.24% | $4.97 (−12.12%) |
May 27, 2026 18w ago | Insider Cluster | $6.01 $5.71 | ▲ +4.96% | ▲ +2.27% | $4.97 (+17.36%) |
May 26, 2026 18w ago | 8-K | $5.73 $5.44 | ▼ −5.03% | ▼ −2.76% | $4.97 (−13.32%) |
May 21, 2026 19w ago | Insider Cluster | $5.70 $5.43 | ▼ −4.70% | ▼ −4.54% | $4.97 (−12.86%) |
May 7, 2026 21w ago | 8-K | $5.63 $6.00 | ▲ +6.61% | ▲ +3.47% | $4.97 (−11.78%) |
Apr 23, 2026 23w ago | Press Release | $5.16 $5.18 | ▲ +0.43% | ▼ −3.60% | $4.97 (−3.74%) |
US Market Status
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