The CEO, COO, and CFO all selling within a week is a strong negative signal, especially with $4.6M in prior 30-day sales. Monitor for upcoming earnings or material news that may have prompted this cluster. The CEO's large grant in March may have created selling opportunities, but the coordination across C-suite suggests potential headwinds.
Price Chart
Executive Summary
Three Porch Group insiders, including the CEO and COO, sold a combined $1.98M in open-market sales over a 7-day window. The CEO's $1.22M sale is the largest, representing a material insider reduction at current prices. This cluster follows a prior 30-day period of $4.6M in insider selling, reinforcing a bearish signal from management.
Key Financial Metrics
Key Facts
- CEO Ehrlichman sold 117.4K shares for $1.22M on 2026-05-05
- COO Neagle sold 60.8K shares for $634K on 2026-05-05
- CFO Tabak sold 10.5K shares for $117K on 2026-05-08
- Total open-market sales: $1.98M, ~0.15% of $1.3B market cap
- Prior 30-day insider selling totaled $4.6M, making this cluster part of a sustained selling pattern
- CEO also received a non-cash grant of 1.75M shares on 2026-03-19, which may have enabled the recent sales
Financial Impact
Insider sales of $1.98M represent 0.15% of market cap, modest in absolute terms but significant given CEO participation and sustained selling pattern
Risk Factors
- Sustained insider selling may indicate management's lack of confidence in near-term prospects
- CEO's $1.22M sale is the largest single insider transaction in the cluster, carrying the most signal
- Potential upcoming negative catalyst (earnings miss, guidance cut, or operational issue) that insiders are front-running
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-PRCH-1778621843301 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 22, 2026 5d ago | Insider Cluster | $17.73 | awaiting T+5 | — | $17.49 (+1.35%) |
Oct 20, 2026 6d ago | Insider Cluster | $18.59 | awaiting T+5 | — | $17.49 (−5.92%) |
Oct 13, 2026 13d ago | 8-K | $16.44 $18.59 | ▲ +13.08% | ▲ +12.62% | $17.49 (+6.39%) |
Oct 6, 2026 20d ago | 144 | $17.31 $16.44 | ▼ −5.03% | ▼ −4.05% | $17.49 (+1.04%) |
Oct 5, 2026 22d ago | 144 | $17.35 $17.69 | ▲ +1.96% | ▲ +1.54% | $17.49 (+0.81%) |
Sep 16, 2026 5w ago | Insider Cluster | $15.98 $16.47 | ▼ −3.07% | ▼ −2.47% | $17.49 (−9.45%) |
Jun 11, 2026 19w ago | 8-K | $9.72 $12.25 | ▲ +26.03% | ▲ +25.60% | $17.49 (+79.94%) |
May 28, 2026 21w ago | Insider Cluster | $10.42 $9.26 | ▲ +11.13% | ▲ +8.61% | $17.49 (−67.85%) |
May 21, 2026 22w ago | Insider Cluster | $9.56 $11.03 | ▼ −15.38% | ▼ −13.72% | $17.49 (−82.95%) |
May 19, 2026 22w ago | Insider Cluster | $9.74 $10.34 | ▲ +6.16% | ▲ +4.36% | $17.49 (+79.57%) |
US Market Status
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