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Insider Cluster (3 insiders) ·Filed May 28, 2026

PRCH

Porch Group, Inc.
BEARISH
Impact 5/10
Horizondays Processed5mo ago
Insider cluster: 3 insiders, $2.1M total
Actionable Insight ▼ Bearish

The CEO, COO, and CFO all selling within a week, with the CEO's sale being the largest, suggests potential near-term headwinds. Monitor for upcoming earnings or material news that could explain the coordinated selling. The sustained insider selling pattern over the past 30 days ($5.6M total) warrants caution despite the modest percentage of market cap.

DirectionBearish
Confidencemedium
Horizondays
Final — all horizons settled through T+60d
PRCH ▲ +63.72% at T+60d
SHORT call ✗ call lost -63.72% · α vs SPY -62.54% · entry $10.42 → $17.06
Entry = T+0 close
May 28, 2026
via day close
T+1d
+5.85%
call -5.85% · α -5.60%
$11.03
settled 5mo ago
T+5d
-11.13%
call +11.13% · α +8.61%
$9.26
settled 5mo ago
T+20d
+40.12%
call -40.12% · α -41.91%
$14.60
settled 4mo ago
T+60d
+63.72%
call -63.72% · α -62.54%
$17.06
settled 2mo ago

Price Chart

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Executive Summary

Three Porch Group insiders, including CEO Matt Ehrlichman and CFO Shawn Tabak, sold a total of $2.09M in open-market sales over a 7-day window. The CEO's sale of $1.18M at ~$9.78 is the largest, representing 0.09% of the $1.3B market cap. While the dollar amount is modest relative to market cap, the cluster includes the CEO and COO selling on the same day, which is notable.

Key Financial Metrics

Direction
selling
Total Value
$2.1M
Insiders
3

Key Facts

  • CEO Matt Ehrlichman sold 120.4K shares for $1.18M on 2026-05-20.
  • COO Matthew Neagle sold 62.3K shares for $609K on 2026-05-20.
  • CFO Shawn Tabak sold 30K shares for $303K on 2026-05-26.
  • Total insider sales of $2.09M represent ~0.16% of $1.3B market cap.
  • No open-market purchases were reported in the cluster.
  • Prior 30-day insider activity shows 9 sells totaling $5.6M, indicating sustained selling pressure.

Financial Impact

Total insider sales of $2.09M, or ~0.16% of market cap, concentrated among top executives.

insider ownershipmarket sentiment

Risk Factors

  • Coordinated C-suite selling may signal management's lack of confidence in near-term prospects.
  • Sustained insider selling over 30 days could precede negative news or earnings miss.
  • Market cap of $1.3B means $2.09M is a small percentage, but the pattern is notable.

Market Snapshot

Exchange
Nasdaq
Sector
Services-Prepackaged Software
Analyst Consensus
92% bullish (13 analysts)

Investment Themes

Software & IT

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-PRCH-1780005862805
21 reports for PRCH
Performance horizon
44% Hit rate @ T+5 4 of 9 directional calls Went positive at some point 6 of 10 best @ T+60▲ +16.88%Apr 28, 2026
Filters
Rows
Reports for PRCH — sortable, filterable
TypeNow
Oct 22, 2026
4d ago
Insider Cluster
BEARISH ★ 5/10
$17.73awaiting T+5—$17.37 (+2.03%)
Oct 20, 2026
6d ago
Insider Cluster
NEUTRAL ★ 4/10
$18.59awaiting T+5—$17.37 (−6.56%)
Oct 13, 2026
13d ago
8-K
BULLISH ★ 7/10
$16.44 $18.59▲ +13.08%▲ +12.62%$17.37 (+5.66%)
Oct 6, 2026
20d ago
144
NEUTRAL ★ 3/10
$17.31 $16.44▼ −5.03%▼ −4.05%$17.37 (+0.35%)
Oct 5, 2026
21d ago
144
NEUTRAL ★ 2/10
$17.35 $17.69▲ +1.96%▲ +1.54%$17.37 (+0.12%)
Sep 16, 2026
5w ago
Insider Cluster
BEARISH ★ 5/10
$15.98 $16.47▼ −3.07%▼ −2.47%$17.37 (−8.70%)
Jun 11, 2026
19w ago
8-K
NEUTRAL ★ 4/10
$9.72 $12.25▲ +26.03%▲ +25.60%$17.37 (+78.70%)
May 28, 2026
21w ago
Insider Cluster
BEARISH ★ 5/10
$10.42 $9.26▲ +11.13%▲ +8.61%$17.37 (−66.70%)
May 21, 2026
22w ago
Insider Cluster
BEARISH ★ 5/10
$9.56 $11.03▼ −15.38%▼ −13.72%$17.37 (−81.69%)
May 19, 2026
22w ago
Insider Cluster
NEUTRAL ★ 4/10
$9.74 $10.34▲ +6.16%▲ +4.36%$17.37 (+78.34%)
Showing 10 of 21

US Market Status

Market Closed — Opens Tue (15h 38m)

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Report published May 28, 2026