Track any pending 8-K filing for material events (earnings, deal, offering). The cluster's timing near $10/share — after a large jump from the $5 area in April — suggests insiders are trimming into strength. A modest bearish signal: EHR and CFO selling together, even if routine for liquidity, cuts against the 92% analyst buy rating and warrants a watchful stance until the next 8-K clarifies the catalyst.
Price Chart
Executive Summary
CEO Matt Ehrlichman and CFO Shawn Tabak sold a combined $1.3M in open-market sales over a 6-day window (May 15–20, 2026). CEO Ehrlichman's $1.2M sale accounts for the bulk of the cluster. Although the total value is ~0.11% of PRCH's $1.2B market cap (modest), the cluster's timing after an April/May stock rally, combined with amplified cross-filing signals, suggests insiders are monetizing near recent highs rather than on material negative news.
Key Financial Metrics
Key Facts
- CEO Matt Ehrlichman sold 115,805 shares at $10.3405 for $1.20M on May 15, 2026 (open-market sale, code S).
- CFO Shawn Tabak sold 10,467 shares at $10.3405 for $108K on May 15, and 10,881 shares at $9.7758 for $106.4K on May 20, 2026 (open-market sales, code S).
- Combined cluster value: $1.30M, representing ~0.11% of PRCH's $1.2B market cap (modest by proportionality).
- CEO also received a grant of 1.75M shares at $0 on March 19, 2028 (non-cash award, code A, non-informative).
- Cross-filing actuarial signals (cluster-earnings, cluster-press, cluster-offering contexts) are all flagged as AMPLIFIERS, adding weight to the cluster's bearish signal beyond the raw dollar value.
Financial Impact
$1.30M total open-market sales by CEO and CFO
Risk Factors
- CEO and CFO selling concurrently could signal insider view that current valuation is near a peak.
- Insider grant of 1.75M shares to CEO (non-cash) creates future dilution, though it may be performance-based.
- Stock has rallied ~50%+ over the past 30 days; insider selling into momentum may precede a pullback.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-PRCH-1779399649075 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 22, 2026 4d ago | Insider Cluster | $18.11 | awaiting T+5 | — | $17.45 (+3.64%) |
Oct 20, 2026 5d ago | Insider Cluster | $18.59 | awaiting T+5 | — | $17.45 (−6.13%) |
Oct 13, 2026 12d ago | 8-K | $16.44 $18.59 | ▲ +13.08% | ▲ +12.62% | $17.45 (+6.14%) |
Oct 6, 2026 19d ago | 144 | $17.31 $16.44 | ▼ −5.03% | ▼ −4.05% | $17.45 (+0.81%) |
Oct 5, 2026 21d ago | 144 | $17.35 $17.69 | ▲ +1.96% | ▲ +1.54% | $17.45 (+0.58%) |
Sep 16, 2026 5w ago | Insider Cluster | $15.98 $16.47 | ▼ −3.07% | ▼ −2.47% | $17.45 (−9.20%) |
Jun 11, 2026 19w ago | 8-K | $9.72 $12.25 | ▲ +26.03% | ▲ +25.60% | $17.45 (+79.53%) |
May 28, 2026 21w ago | Insider Cluster | $10.42 $9.26 | ▲ +11.13% | ▲ +8.61% | $17.45 (−67.47%) |
May 21, 2026 22w ago | Insider Cluster | $9.56 $11.03 | ▼ −15.38% | ▼ −13.72% | $17.45 (−82.53%) |
May 19, 2026 22w ago | Insider Cluster | $9.74 $10.34 | ▲ +6.16% | ▲ +4.36% | $17.45 (+79.16%) |
US Market Status
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