The $1.98M cluster is modest relative to market cap and likely tax-motivated after the CEO's large grant. However, the consistent selling pattern (9 sells in 30d) and actuarial amplification from cross-filings warrant monitoring. Watch for upcoming earnings or material agreements that could explain the timing. No immediate action required.
Price Chart
Executive Summary
CEO Ehrlichman and CFO Tabak sold $1.31M in open-market shares on 2026-05-15, joining COO Neagle's $670K sale on 2026-05-12. The $1.98M total cluster represents ~0.15% of PRCH's $1.3B market cap — modest in proportionality. The CEO also received a massive 1.75M-share grant on 2026-03-19 (non-cash, $0 value), which may have triggered tax-motivated selling. The cluster is amplified by cross-filing context (earnings, agreements, press) per actuarial verdicts, but the dollar amount is not material relative to market cap.
Key Financial Metrics
Key Facts
- CEO Ehrlichman sold $1.20M (115.8K shares at $10.34) on 2026-05-15
- COO Neagle sold $670K (63.6K shares at $10.52) on 2026-05-12
- CFO Tabak sold $108K (10.5K shares at $10.34) on 2026-05-15
- Total cluster value: $1.98M, or ~0.15% of $1.3B market cap
- CEO received 1.75M-share grant (non-cash) on 2026-03-19, likely creating tax liability
- Prior 30d insider activity: 9 sells totaling $5.6M — consistent pattern of selling
- Cross-filing context includes earnings, agreements, and press releases — all amplifiers per actuarial verdicts
Financial Impact
$1.98M in open-market sales, ~0.15% of market cap
Risk Factors
- Continued insider selling could signal management's view of overvaluation
- Large CEO grant creates ongoing dilution and potential future selling pressure
- Cross-filing amplifiers increase the probability of a material event in the near term
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-PRCH-1779226837639 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 22, 2026 4d ago | Insider Cluster | $18.11 | awaiting T+5 | — | $17.37 (+4.09%) |
Oct 20, 2026 5d ago | Insider Cluster | $18.59 | awaiting T+5 | — | $17.37 (−6.56%) |
Oct 13, 2026 12d ago | 8-K | $16.44 $18.59 | ▲ +13.08% | ▲ +12.62% | $17.37 (+5.66%) |
Oct 6, 2026 20d ago | 144 | $17.31 $16.44 | ▼ −5.03% | ▼ −4.05% | $17.37 (+0.35%) |
Oct 5, 2026 21d ago | 144 | $17.35 $17.69 | ▲ +1.96% | ▲ +1.54% | $17.37 (+0.12%) |
Sep 16, 2026 5w ago | Insider Cluster | $15.98 $16.47 | ▼ −3.07% | ▼ −2.47% | $17.37 (−8.70%) |
Jun 11, 2026 19w ago | 8-K | $9.72 $12.25 | ▲ +26.03% | ▲ +25.60% | $17.37 (+78.70%) |
May 28, 2026 21w ago | Insider Cluster | $10.42 $9.26 | ▲ +11.13% | ▲ +8.61% | $17.37 (−66.70%) |
May 21, 2026 22w ago | Insider Cluster | $9.56 $11.03 | ▼ −15.38% | ▼ −13.72% | $17.37 (−81.69%) |
May 19, 2026 22w ago | Insider Cluster | $9.74 $10.34 | ▲ +6.16% | ▲ +4.36% | $17.37 (+78.34%) |
US Market Status
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