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Insider Cluster (3 insiders) ·Filed Apr 14, 2026

PRCH

Porch Group, Inc.
BEARISH
Impact 6/10
Horizondays Processed6mo ago
Insider cluster: 3 insiders, $1.3M total
Actionable Insight ▼ Bearish

Monitor upcoming earnings and cash flow trends closely — sustained insider selling at this level may signal lack of confidence in near-term fundamentals. Compare future Form 4s for escalation beyond 0.5% of market cap.

DirectionBearish
Confidencehigh
Horizondays
Final — all horizons settled through T+60d
PRCH ▲ +114.59% at T+60d
SHORT call ✗ call lost -114.59% · α vs SPY -106.07% · entry $7.06 → $15.15
Entry = T+0 close
Apr 13, 2026
via day close
T+1d
+5.38%
call -5.38% · α -4.61%
$7.44
settled 7mo ago
T+5d
+12.61%
call -12.61% · α -11.21%
$7.95
settled 6mo ago
T+20d
+49.15%
call -49.15% · α -42.85%
$10.53
settled 6mo ago
T+60d
+114.59%
call -114.59% · α -106.07%
$15.15
settled 4mo ago

Price Chart

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Executive Summary

Three Porch Group executives sold shares worth $1.32M in a 7-day window, including CEO Matt Ehrlichman selling $802K. These were open-market sales, distinct from a prior non-cash award. The total volume represents a modest 0.13% of market cap, signaling notable insider selling.

Key Financial Metrics

Direction
selling
Total Value
$1.3M
Insiders
3

Key Facts

  • CEO Matt Ehrlichman sold 117.1K shares for $802K in open-market transactions.
  • CFO Shawn Tabak and COO Matthew Neagle sold $51K and $464K, respectively.
  • Total cluster value: $1.32M, representing 0.13% of $993M market cap.
  • All transactions were open-market sales (S), not non-cash events like grants or tax withholdings.

Financial Impact

$1.32 million in open-market insider sales over 7 days

insider sentimentshareholder dilutionmarket perception

Risk Factors

  • Perceived negative signal from coordinated C-suite selling
  • Potential for downward pressure on stock if selling continues

Market Snapshot

Exchange
Nasdaq
Sector
Services-Prepackaged Software

Investment Themes

Software & IT

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-PRCH-1776807793918
21 reports for PRCH
Performance horizon
56% Hit rate @ T+5 5 of 9 directional calls Went positive at some point 7 of 10 best @ T+60▲ +16.88%Apr 28, 2026
Filters
Rows
Reports for PRCH — sortable, filterable
TypeNow
Oct 22, 2026
6d ago
Insider Cluster
BEARISH ★ 5/10
$17.73awaiting T+5—$17.66 (+0.39%)
Oct 20, 2026
7d ago
Insider Cluster
NEUTRAL ★ 4/10
$18.59awaiting T+5—$17.66 (−5.00%)
Oct 13, 2026
14d ago
8-K
BULLISH ★ 7/10
$16.44 $18.59▲ +13.08%▲ +12.62%$17.66 (+7.42%)
Oct 6, 2026
21d ago
144
NEUTRAL ★ 3/10
$17.31 $16.44▼ −5.03%▼ −4.05%$17.66 (+2.02%)
Oct 5, 2026
22d ago
144
NEUTRAL ★ 2/10
$17.35 $17.69▲ +1.96%▲ +1.54%$17.66 (+1.79%)
Sep 16, 2026
5w ago
Insider Cluster
BEARISH ★ 5/10
$15.98 $16.47▼ −3.07%▼ −2.47%$17.66 (−10.51%)
Jun 11, 2026
19w ago
8-K
NEUTRAL ★ 4/10
$9.72 $12.25▲ +26.03%▲ +25.60%$17.66 (+81.69%)
May 28, 2026
21w ago
Insider Cluster
BEARISH ★ 5/10
$10.42 $9.26▲ +11.13%▲ +8.61%$17.66 (−69.48%)
May 21, 2026
22w ago
Insider Cluster
BEARISH ★ 5/10
$9.56 $11.03▼ −15.38%▼ −13.72%$17.66 (−84.73%)
May 19, 2026
23w ago
Insider Cluster
NEUTRAL ★ 4/10
$9.74 $10.34▲ +6.16%▲ +4.36%$17.66 (+81.31%)
Showing 10 of 21

US Market Status

Market Closed — Opens in 9h 26m

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Report published Apr 21, 2026