The 10b5-1 plan and prior September sale suggest a pre-arranged monetization schedule rather than opportunistic selling. Monitor for any acceleration of sales or additional Form 144 filings by other insiders, which could signal broader insider sentiment shift.
Price Chart
Executive Summary
Director Amanda Reierson filed a Form 144 notice of intent to sell 20,919 shares of Porch Group common stock, valued at approximately $362,945 based on the filing date. The shares were acquired via restricted stock units vested on June 12, 2025, and the sale is planned through Morgan Stanley under a Rule 10b5-1 plan established on June 15, 2026. The filing also notes prior sales of 33,135 shares on September 14, 2026, for ~$545,314, indicating ongoing insider monetization.
Key Facts
- Director Amanda Reierson filed Form 144 to sell 20,919 shares of common stock.
- Estimated aggregate value of proposed sale: $362,944.65.
- Shares were acquired via restricted stock units vested on June 12, 2025.
- Sale is planned through Morgan Stanley Smith Barney under a 10b5-1 plan dated June 15, 2026.
- Prior sales of 33,135 shares occurred on September 14, 2026, for ~$545,314.
- Filing date: October 6, 2026; issuer market cap referenced as ~$131.8 million.
Financial Impact
Proposed sale of ~$363K represents approximately 0.28% of issuer's ~$131.8M market cap; combined with prior September sales totals ~$908K (~0.69% of market cap).
Risk Factors
- Insider selling, even under a 10b5-1 plan, may be perceived negatively by the market.
- Director's continued selling could indicate personal liquidity needs or reduced conviction in near-term outlook.
Investment Themes
Documents Analyzed
This report is based on 3 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (Primary) | 0001950047-26-010068 |
| Document: 0001950047-26-010068-index.html | 0001950047-26-010068 |
| Document: 0001950047-26-010068.txt | 0001950047-26-010068 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 22, 2026 5d ago | Insider Cluster | $17.73 | awaiting T+5 | — | $17.37 (+2.03%) |
Oct 20, 2026 6d ago | Insider Cluster | $18.59 | awaiting T+5 | — | $17.37 (−6.56%) |
Oct 13, 2026 13d ago | 8-K | $16.44 $18.59 | ▲ +13.08% | ▲ +12.62% | $17.37 (+5.66%) |
Oct 6, 2026 20d ago | 144 | $17.31 $16.44 | ▼ −5.03% | ▼ −4.05% | $17.37 (+0.35%) |
Oct 5, 2026 21d ago | 144 | $17.35 $17.69 | ▲ +1.96% | ▲ +1.54% | $17.37 (+0.12%) |
Sep 16, 2026 5w ago | Insider Cluster | $15.98 $16.47 | ▼ −3.07% | ▼ −2.47% | $17.37 (−8.70%) |
Jun 11, 2026 19w ago | 8-K | $9.72 $12.25 | ▲ +26.03% | ▲ +25.60% | $17.37 (+78.70%) |
May 28, 2026 21w ago | Insider Cluster | $10.42 $9.26 | ▲ +11.13% | ▲ +8.61% | $17.37 (−66.70%) |
May 21, 2026 22w ago | Insider Cluster | $9.56 $11.03 | ▼ −15.38% | ▼ −13.72% | $17.37 (−81.69%) |
May 19, 2026 22w ago | Insider Cluster | $9.74 $10.34 | ▲ +6.16% | ▲ +4.36% | $17.37 (+78.34%) |
US Market Status
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