This is a routine tax-withholding sale tied to RSU vesting, not a signal of insider bearishness. The CEO's holdings remain substantial post-vesting. No material read-through for the stock.
Price Chart
Executive Summary
Matt Ehrlichman, CEO of Porch Group, filed a Form 144 notice to sell 79,000 shares of common stock, with an estimated aggregate market value of approximately $1,367,490. The sale is described as a mandatory 'sell to cover' transaction to satisfy tax withholding obligations and fees arising from the vesting of restricted stock units on October 4 and 5, 2026. This is a non-discretionary sale, not a voluntary insider disposition.
Key Facts
- Filer: Matt Ehrlichman, CEO and Director of Porch Group, Inc.
- Proposed sale: 79,000 shares of common stock.
- Estimated aggregate market value: ~$1,367,490 (based on ~$17.31/share).
- Sale is mandatory 'sell to cover' for tax withholding on RSU vesting — not a discretionary trade.
- Sale dates: on or about October 5 and 6, 2026.
- Shares to be sold via Morgan Stanley Smith Barney LLC.
Financial Impact
~$1.37 million in shares sold to cover tax obligations on RSU vesting.
Risk Factors
- None from this filing — the sale is mandatory and non-discretionary.
Investment Themes
Documents Analyzed
This report is based on 3 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (Primary) | 0001515184-26-000039 |
| Document: 0001515184-26-000039-index.html | 0001515184-26-000039 |
| Document: 0001515184-26-000039.txt | 0001515184-26-000039 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 22, 2026 4d ago | Insider Cluster | $17.73 | awaiting T+5 | — | $17.37 (+2.03%) |
Oct 20, 2026 5d ago | Insider Cluster | $18.59 | awaiting T+5 | — | $17.37 (−6.56%) |
Oct 13, 2026 13d ago | 8-K | $16.44 $18.59 | ▲ +13.08% | ▲ +12.62% | $17.37 (+5.66%) |
Oct 6, 2026 20d ago | 144 | $17.31 $16.44 | ▼ −5.03% | ▼ −4.05% | $17.37 (+0.35%) |
Oct 5, 2026 21d ago | 144 | $17.35 $17.69 | ▲ +1.96% | ▲ +1.54% | $17.37 (+0.12%) |
Sep 16, 2026 5w ago | Insider Cluster | $15.98 $16.47 | ▼ −3.07% | ▼ −2.47% | $17.37 (−8.70%) |
Jun 11, 2026 19w ago | 8-K | $9.72 $12.25 | ▲ +26.03% | ▲ +25.60% | $17.37 (+78.70%) |
May 28, 2026 21w ago | Insider Cluster | $10.42 $9.26 | ▲ +11.13% | ▲ +8.61% | $17.37 (−66.70%) |
May 21, 2026 22w ago | Insider Cluster | $9.56 $11.03 | ▼ −15.38% | ▼ −13.72% | $17.37 (−81.69%) |
May 19, 2026 22w ago | Insider Cluster | $9.74 $10.34 | ▲ +6.16% | ▲ +4.36% | $17.37 (+78.34%) |
US Market Status
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