The filing is an advance notice of intent to sell; the actual sale may not occur. Given the small size relative to market cap and the insider's role as a director (not CEO/CFO), this is likely a routine portfolio transaction. Monitor for any subsequent Form 4 filings to confirm execution.
How the stock moved after the report
⚠ Clustered NEUTRAL VIEWSTOCK BELOW ENTRY AT T+1- T+0 · Nov 4 $21.56entry
- T+1 · 5d ago −5.80%α −1.39% · $20.31
- T+4 · todayOpen
- T+5 · in 12h Pending
- T+20 · in 23d Pending
- T+60 · in 3mo Pending
Price Chart
How similar events traded
Executive Summary
Director Alan R. Pickerill filed a Form 144 notice of intent to sell 10,000 shares of Porch Group common stock, with an estimated aggregate market value of $210,000. The shares were acquired through stock option exercises and restricted stock grants. The sale represents a small fraction of the company's $2.8B market cap and is likely a routine diversification move by a director.
Key Facts
- Insider: Director Alan R. Pickerill
- Shares to sell: 10,000 shares of common stock
- Estimated value: $210,000
- Shares acquired via stock option exercise (5,000 shares on 11/03/2026) and restricted stock grant (5,000 shares on 06/12/2025)
- Broker: Morgan Stanley Smith Barney LLC Executive Financial Services
- Sale intended for open market on NASDAQ
Financial Impact
Sale of 10,000 shares at ~$21.00/share, representing ~0.036% of shares outstanding and ~0.0075% of market cap
Risk Factors
- Insider selling, even small, can be perceived negatively by the market
- Form 144 is only an intent to sell; the sale may not be executed
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 3 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (Primary) | 0001950047-26-010601 |
| Document: 0001950047-26-010601-index.html | 0001950047-26-010601 |
| Document: 0001950047-26-010601.txt | 0001950047-26-010601 |
Track record
34 reports on PRCH
5 of 14 bullish or bearish reports moved the stock their way by T+5. Best: +16.88% at T+60 after the Apr 28, 2026 report. 8 of 16 went positive at some point.
Filters
- Nov 10, 2026today Insider Cluster Bearish 5/10 Entry $20.57 Now $21.95 −6.71% settles Nov 18
- Nov 6, 20264d ago Insider Cluster Bearish 5/10 Entry $20.64 Now $21.95 −6.35% settles Nov 16
- Nov 5, 20265d ago Insider Cluster Neutral 3/10 Entry $19.73 Now $21.95 +11.25% settles Nov 13
- Nov 4, 20266d ago Insider Cluster Neutral 3/10 Entry $20.31 Now $21.95 +8.07% settles Nov 12
- Nov 3, 20267d ago 144 Bearish 5/10 Entry $21.56 Now $21.95 −1.81% settles Nov 11
- Nov 3, 20267d ago 144 Neutral 2/10 Viewing Entry $21.56 Now $21.95 +1.81% settles Nov 11
- Oct 30, 202611d ago Insider Cluster Neutral 3/10 Entry $20.18 to $20.64 Now $21.95 +8.77% ▲ +2.28% +2.20% vs SPY
- Oct 30, 202611d ago 8-K Neutral 3/10 Entry $20.18 to $20.64 Now $21.95 +8.77% ▲ +2.28% +2.20% vs SPY
- Oct 30, 202611d ago 424B5 Bearish 4/10 Entry $20.18 to $20.64 Now $21.95 −8.77% ▼ −2.28% −2.20% vs SPY
- Oct 30, 202611d ago S-3ASR Bearish 5/10 Entry $20.18 to $20.64 Now $21.95 −8.77% ▼ −2.28% −2.20% vs SPY
US Market Status
Subscribe to SecBot
Get Real-Time SEC Filing Intelligence
Comprehensive SEC filing analysis delivered the moment filings hit EDGAR. Sentiment scoring, impact analysis, and actionable insights for every material event.
Create a free account Live analysis, Telegram alerts, watchlists and the MCP server for subscribers