Traders should anticipate minor near-term selling pressure over the next six weeks due to this pre-announced, tax-related sell-to-cover. However, this is not a discretionary sale and does not reflect negative sentiment by the insider. Monitor for additional Form 144s or 4s for signs of broader insider activity.
Price Chart
Executive Summary
Matt Ehrlichman, an officer and director of Porch Group, filed a Form 144 notifying of an estimated sale of 71,167 shares worth approximately $511,683 to cover tax withholding obligations related to the vesting of restricted stock units on April 7, 2026. The sale is part of a pre-arranged, issuer-directed sell-to-cover transaction and not a discretionary sale by the insider.
Key Facts
- Reporting person: Matt Ehrlichman, Officer and Director of Porch Group, Inc.
- Number of shares to be sold: 71,167
- Estimated sale value: $511,683
- Sale date of underlying vesting event: April 7, 2026
- Purpose: Tax withholding obligation settlement via mandatory sell-to-cover
- The issuer confirmed the sale will occur in multiple transactions between April 7 and May 21, 2026
Financial Impact
Approximately $511,683 in shares to be sold over ~45 days
Risk Factors
- Short-term downward pressure on stock price due to incremental share supply
- Perception of insider selling, despite being non-discretionary
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 3 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (Primary) | 0001515184-26-000010 |
| Document: 0001515184-26-000010-index.html | 0001515184-26-000010 |
| Document: 0001515184-26-000010.txt | 0001515184-26-000010 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 22, 2026 4d ago | Insider Cluster | $18.11 | awaiting T+5 | — | $17.41 (+3.87%) |
Oct 20, 2026 5d ago | Insider Cluster | $18.59 | awaiting T+5 | — | $17.41 (−6.35%) |
Oct 13, 2026 12d ago | 8-K | $16.44 $18.59 | ▲ +13.08% | ▲ +12.62% | $17.41 (+5.90%) |
Oct 6, 2026 19d ago | 144 | $17.31 $16.44 | ▼ −5.03% | ▼ −4.05% | $17.41 (+0.58%) |
Oct 5, 2026 21d ago | 144 | $17.35 $17.69 | ▲ +1.96% | ▲ +1.54% | $17.41 (+0.35%) |
Sep 16, 2026 5w ago | Insider Cluster | $15.98 $16.47 | ▼ −3.07% | ▼ −2.47% | $17.41 (−8.95%) |
Jun 11, 2026 19w ago | 8-K | $9.72 $12.25 | ▲ +26.03% | ▲ +25.60% | $17.41 (+79.12%) |
May 28, 2026 21w ago | Insider Cluster | $10.42 $9.26 | ▲ +11.13% | ▲ +8.61% | $17.41 (−67.08%) |
May 21, 2026 22w ago | Insider Cluster | $9.56 $11.03 | ▼ −15.38% | ▼ −13.72% | $17.41 (−82.11%) |
May 19, 2026 22w ago | Insider Cluster | $9.74 $10.34 | ▲ +6.16% | ▲ +4.36% | $17.41 (+78.75%) |
US Market Status
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