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PRESS-RELEASE ·Filed Aug 10, 2026

PLBY

Playboy, Inc.
BULLISH
Impact 6/10
Horizondays Processed2mo ago WireGlobeNewswire
Press release · Earnings
Actionable Insight ▲ Bullish

The combination of a revenue beat, positive net income, doubling of adjusted EBITDA, and a deeply discounted share buyback is clearly bullish. Monitor the Q3 call for updates on Honey Birdette momentum and debt reduction progress. The stock may re-rate on the profitability inflection and index inclusion benefits.

DirectionBullish
Confidencehigh
Horizondays
Latest settled — T+20d ⚠ clustered
PLBY ▼ -15.44% at T+20d
LONG call ✗ call lost -15.44% · α vs SPY -14.38% · entry $1.36 → $1.15
Next anchor: T+60d in 7d
Latest observation: T+52 +11.43% FF3 residual α
Entry = T+0 close
Aug 10, 2026
via day close
T+1d
-8.82%
call -8.82% · α -9.07%
$1.24
settled 3mo ago
T+5d
-13.24%
call -13.24% · α -12.83%
$1.18
settled 2mo ago
T+20d
-15.44%
call -15.44% · α -14.38%
$1.15
settled 7w ago
T+60d
Pending
in 7d

Price Chart

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Executive Summary

Playboy reported Q2 2026 revenue of $31.2M (+11% YoY), above the $29.7M consensus, and net income of $0.2M versus a -$7.7M loss a year ago. Adjusted EBITDA doubled to $7.0M. The company also announced a 16.6M share repurchase at a 28% discount and highlighted 91% licensing revenue visibility. The revenue beat and profitability inflection are positive, but the company did not provide EPS or formal guidance, and Street EPS was effectively zero, capping the bullish impact.

Key Financial Metrics

EPS
$0.00
est $0.00 · 0.0%
Revenue
$31.2M
est $29.7M · +5.0% · +11.0% YoY
Rating
beat

Key Facts

  • Q2 2026 revenue $31.2M, +11% YoY, above $29.7M consensus
  • Net income $0.2M versus net loss of $7.7M in Q2 2025
  • Adjusted EBITDA $7.0M, +100% YoY, sixth consecutive positive quarter
  • Honey Birdette DTC revenue $19.5M, +18.2% YoY; 65.1% gross margin
  • Licensing revenue $11.2M, +2.2% YoY; 91% of FY2026 licensing revenue contractually guaranteed
  • Announced $1.05/share repurchase of 16.6M shares (14% of outstanding), 28% discount
  • Closed Q2 with $37.1M total cash; added $2.5M cash during the quarter
  • Joining Russell 2000 and Russell 3000 indices at June 2026 reconstitution
  • No formal forward guidance provided; management commentary positive
  • Net income per share was less than $0.01 (rounded to $0.00), GAAP diluted EPS $0.00
  • EPS miss vs $0.00 consensus (reported EPS $0.00 versus consensus $0.00 — effectively in line on a rounded basis)

Financial Impact

Revenue beat consensus by ~$1.5M (+5%); profitability swung from -$7.7M net loss to +$0.2M net income; share repurchase at 28% discount accretive to NAV

revenuenet incomeadjusted EBITDAdilution reduction from buyback

Risk Factors

  • No formal guidance provided; management commentary is forward-looking but not quantified
  • Interest expense $2.2M remains a drag; net leverage still a concern on the $141M market cap
  • EPS effectively zero; any operating misstep could reverse profitability quickly
  • Share count reduction is modest relative to overall diluted shares; backstop arrangement may create overhang if not fully executed

Market Snapshot

Exchange
Nasdaq
Sector
Retail-Miscellaneous Retail
Analyst Consensus
78% bullish (9 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 press release from GlobeNewswire.

DocumentAccession Number
PRESS-RELEASE Data (Synthetic)press-3342202
26 reports for PLBY
Performance horizon
86% Hit rate @ T+60 6 of 7 directional calls Went positive at some point 9 of 10 best @ T+60▲ +35.03%May 5, 2026
Filters
Rows
Reports for PLBY — sortable, filterable
TypeNow
Oct 22, 2026
5d ago
Press Release
NEUTRAL ★ 1/10
$1.10awaiting T+60—$1.13 (+2.73%)
Aug 28, 2026
8w ago
Insider Cluster
BEARISH ★ 6/10
$1.18awaiting T+60—$1.13 (+4.24%)
Aug 25, 2026
9w ago
Insider Cluster
BEARISH ★ 5/10
$1.22awaiting T+60—$1.13 (+7.38%)
Aug 10, 2026
11w ago
8-K
BULLISH ★ 6/10
$1.36awaiting T+60—$1.13 (−16.91%)
Aug 10, 2026
11w ago
Press Release
BULLISH ★ 6/10
$1.36awaiting T+60—$1.13 (−16.91%)
Jul 9, 2026
15w ago
Insider Cluster
BEARISH ★ 4/10
$1.16 $1.03▲ +11.21%▲ +13.84%$1.13 (+2.59%)
Jul 7, 2026
16w ago
Insider Cluster
NEUTRAL ★ 3/10
$1.14 $1.01▼ −11.40%▼ −13.90%$1.13 (−0.88%)
Jul 2, 2026
16w ago
144
NEUTRAL ★ 3/10
$1.26 $1.03▼ −18.25%▼ −21.82%$1.13 (−10.32%)
Jul 1, 2026
16w ago
144
NEUTRAL ★ 2/10
$1.25 $1.06▼ −15.20%▼ −18.16%$1.13 (−9.60%)
Jun 30, 2026
17w ago
144
NEUTRAL ★ 2/10
$1.22 $1.08▼ −11.48%▼ −15.04%$1.13 (−7.38%)
Showing 10 of 26

US Market Status

Market Closed — Opens Wed (15h 42m)

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Report published Aug 10, 2026