Monitor for further insider selling and any material news (e.g., earnings, restructuring) that may be driving the executives' exits. The stock's weak historical performance and persistent insider selling suggest continued downside risk. Consider short-term bearish positioning or waiting for clarity before entering.
Price Chart
Executive Summary
Three top executives at PLBY (CEO, CFO/COO, and General Counsel) sold a combined $306K in open-market sales over a one-week window. The CEO continued selling additional shares after the cluster window, bringing total recent insider selling to ~$556K. While the dollar amounts are modest at ~0.42% of market cap, the cluster of C-suite selling is a cautionary signal for a stock that has been underperforming.
Key Financial Metrics
Key Facts
- CEO Bernhard Kohn sold $124K on July 8 (plus additional $250K in the following days per cross-filing context)
- CFO/COO Marc Crossman sold $89K on July 1
- General Counsel Christopher Riley sold $92K on July 6
- Total cluster selling of $306K in the filing, rising to ~$556K including post-cluster CEO sales
- Insider sales represent 0.23% of PLBY's $132M market cap (0.42% including post-cluster trades)
Financial Impact
~$306K-$556K insider selling, modest relative to market cap
Risk Factors
- CEOs continuing to sell could indicate deteriorating fundamentals or upcoming negative catalysts
- Modest dollar amounts may not be a strong signal; insider sells are often liquidity-driven
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-PLBY-1783641851087 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 22, 2026 5d ago | Press Release | $1.10 | awaiting T+60 | — | $1.09 (−0.91%) |
Aug 28, 2026 8w ago | Insider Cluster | $1.18 | awaiting T+60 | — | $1.09 (+7.63%) |
Aug 25, 2026 8w ago | Insider Cluster | $1.22 | awaiting T+60 | — | $1.09 (+10.66%) |
Aug 10, 2026 11w ago | 8-K | $1.36 | awaiting T+60 | — | $1.09 (−19.85%) |
Aug 10, 2026 11w ago | Press Release | $1.36 | awaiting T+60 | — | $1.09 (−19.85%) |
Jul 9, 2026 15w ago | Insider Cluster | $1.16 $1.03 | ▲ +11.21% | ▲ +13.84% | $1.09 (+6.03%) |
Jul 7, 2026 15w ago | Insider Cluster | $1.14 $1.01 | ▼ −11.40% | ▼ −13.90% | $1.09 (−4.39%) |
Jul 2, 2026 16w ago | 144 | $1.26 $1.03 | ▼ −18.25% | ▼ −21.82% | $1.09 (−13.49%) |
Jul 1, 2026 16w ago | 144 | $1.25 $1.06 | ▼ −15.20% | ▼ −18.16% | $1.09 (−12.80%) |
Jun 30, 2026 16w ago | 144 | $1.22 $1.08 | ▼ −11.48% | ▼ −15.04% | $1.09 (−10.66%) |
US Market Status
Subscribe to SecBot
Get Real-Time SEC Filing Intelligence
Comprehensive SEC filing analysis delivered the moment filings hit EDGAR. Sentiment scoring, impact analysis, and actionable insights for every material event.
Create a free account Live analysis, Telegram alerts, watchlists and the MCP server for subscribers