The CEO's sustained open-market selling of ~$638K over five consecutive trading days, including the day of a new lease filing, is a strong negative signal. Despite the positive Q1 earnings narrative, the insider is monetizing shares aggressively. Traders should watch for further insider sales or a potential secondary offering.
Price Chart
Executive Summary
CEO Ben Kohn sold $637,543 worth of PLBY shares in five open-market sales over May 11-15, 2026, immediately following the Q1 2026 earnings release on May 11. CFO Marc Crossman also sold $144K on May 8. The cluster totals $781K in insider selling, representing ~0.48% of the $162M market cap. While Q1 results showed revenue growth and narrowing losses, the CEO's concentrated selling pattern — especially after a positive earnings report — is a bearish signal, amplified by the cross-filing context of a new Miami Beach lease agreement filed the same day as the last sale.
Key Financial Metrics
Key Facts
- CEO Ben Kohn sold 432,784 shares across 5 open-market sales from May 11-15, 2026, totaling $637,543.
- CFO Marc Crossman sold 82,400 shares on May 8, 2026, for $144,000.
- Total insider selling cluster: $781,543, or ~0.48% of PLBY's $162M market cap.
- Sales occurred immediately after Q1 2026 earnings (May 11) showing 5% revenue growth and 56% net loss improvement.
- A new Miami Beach office lease (1691 Michigan Ave) was signed on May 14, 2026, the same day as the CEO's largest single-day sale.
Financial Impact
Insider selling of ~$782K, or 0.48% of market cap, concentrated in the CEO and CFO immediately after earnings and a new lease agreement.
Risk Factors
- CEO selling may indicate lack of confidence in near-term stock price or business trajectory.
- New Miami Beach lease adds fixed cost obligations; if revenue growth stalls, cash burn could accelerate.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-PLBY-1778889740570 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 22, 2026 4d ago | Press Release | $1.10 | awaiting T+60 | — | $1.09 (−0.91%) |
Aug 28, 2026 8w ago | Insider Cluster | $1.18 | awaiting T+60 | — | $1.09 (+7.63%) |
Aug 25, 2026 8w ago | Insider Cluster | $1.22 | awaiting T+60 | — | $1.09 (+10.66%) |
Aug 10, 2026 11w ago | 8-K | $1.36 | awaiting T+60 | — | $1.09 (−19.85%) |
Aug 10, 2026 11w ago | Press Release | $1.36 | awaiting T+60 | — | $1.09 (−19.85%) |
Jul 9, 2026 15w ago | Insider Cluster | $1.16 $1.03 | ▲ +11.21% | ▲ +13.84% | $1.09 (+6.03%) |
Jul 7, 2026 15w ago | Insider Cluster | $1.14 $1.01 | ▼ −11.40% | ▼ −13.90% | $1.09 (−4.39%) |
Jul 2, 2026 16w ago | 144 | $1.26 $1.03 | ▼ −18.25% | ▼ −21.82% | $1.09 (−13.49%) |
Jul 1, 2026 16w ago | 144 | $1.25 $1.06 | ▼ −15.20% | ▼ −18.16% | $1.09 (−12.80%) |
Jun 30, 2026 16w ago | 144 | $1.22 $1.08 | ▼ −11.48% | ▼ −15.04% | $1.09 (−10.66%) |
US Market Status
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