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Insider Cluster (2 insiders) ·Filed Jul 7, 2026

PLBY

Playboy, Inc.
NEUTRAL
Impact 3/10
Horizonweeks Processed3mo ago
Insider cluster: 2 insiders, $179K total
Actionable Insight • Neutral

The selling is modest and likely driven by routine portfolio diversification or tax planning, not a bearish signal. Monitor upcoming earnings and any material news for further insider activity. Historical PLBY insider signals have been unreliable, so avoid over-interpreting.

DirectionNeutral
Confidencemedium
Horizonweeks
Final — all horizons settled through T+60d
PLBY ▼ -11.40% at T+60d
NEUTRAL call -11.40% · α vs SPY -13.90% · entry $1.14 → $1.01
Entry = T+0 close
Jul 7, 2026
via day close
T+1d
+1.75%
call +1.75% · α +0.91%
$1.16
settled 4mo ago
T+5d
-2.63%
call -2.63% · α -3.89%
$1.11
settled 4mo ago
T+20d
+1.75%
call +1.75% · α -1.52%
$1.16
settled 3mo ago
T+60d
-11.40%
call -11.40% · α -13.90%
$1.01
settled 28d ago

Price Chart

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Executive Summary

Two C-suite insiders at Playboy (PLBY) — CFO/COO and General Counsel — sold shares totaling ~$179K in a 2-day window. The sales represent just 0.13% of the $140M market cap, well below the threshold for material concern. Given the weak predictive power of insider sells and the company's poor historical signal-to-noise ratio, this cluster is routine and non-actionable.

Key Financial Metrics

Direction
selling
Total Value
$179.0K
Insiders
2

Key Facts

  • CFO & COO Marc Crossman sold 72,000 shares at $1.23 on 2026-07-01 for ~$89K.
  • General Counsel & Secretary Riley Christopher sold 71,471 shares at $1.26 on 2026-07-02 for ~$90K.
  • Total sell value of ~$179K is 0.13% of PLBY's $140M market cap.
  • No open-market purchases were made by any insider in the cluster window.

Financial Impact

Insider sales of $179K, representing 0.13% of market cap

insider ownership

Risk Factors

  • Potential for additional insider selling if the stock continues to decline, but current amounts are insignificant.
  • Poor historical performance of PLBY trading signals suggests low predictive value from this cluster.

Market Snapshot

Exchange
Nasdaq
Sector
Retail-Miscellaneous Retail
Analyst Consensus
78% bullish (9 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-PLBY-1783490696969
26 reports for PLBY
Performance horizon
86% Hit rate @ T+60 6 of 7 directional calls Went positive at some point 9 of 11 best @ T+60▲ +35.03%May 5, 2026
Filters
Rows
Reports for PLBY — sortable, filterable
TypeNow
Oct 22, 2026
5d ago
Press Release
NEUTRAL ★ 1/10
$1.10awaiting T+60—$1.13 (+2.73%)
Aug 28, 2026
8w ago
Insider Cluster
BEARISH ★ 6/10
$1.18awaiting T+60—$1.13 (+4.24%)
Aug 25, 2026
9w ago
Insider Cluster
BEARISH ★ 5/10
$1.22awaiting T+60—$1.13 (+7.38%)
Aug 10, 2026
11w ago
8-K
BULLISH ★ 6/10
$1.36awaiting T+60—$1.13 (−16.91%)
Aug 10, 2026
11w ago
Press Release
BULLISH ★ 6/10
$1.36awaiting T+60—$1.13 (−16.91%)
Jul 9, 2026
15w ago
Insider Cluster
BEARISH ★ 4/10
$1.16 $1.03▲ +11.21%▲ +13.84%$1.13 (+2.59%)
Jul 7, 2026
16w ago
Insider Cluster
NEUTRAL ★ 3/10
$1.14 $1.01▼ −11.40%▼ −13.90%$1.13 (−0.88%)
Jul 2, 2026
16w ago
144
NEUTRAL ★ 3/10
$1.26 $1.03▼ −18.25%▼ −21.82%$1.13 (−10.32%)
Jul 1, 2026
16w ago
144
NEUTRAL ★ 2/10
$1.25 $1.06▼ −15.20%▼ −18.16%$1.13 (−9.60%)
Jun 30, 2026
17w ago
144
NEUTRAL ★ 2/10
$1.22 $1.08▼ −11.48%▼ −15.04%$1.13 (−7.38%)
Showing 10 of 26

US Market Status

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Report published Jul 8, 2026