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Insider Cluster (2 insiders) ·Filed Apr 24, 2026

PLBY

Playboy, Inc.
BEARISH
Impact 4/10
Horizonweeks Processed6mo ago
Insider cluster: 2 insiders, $50K total
Actionable Insight ▼ Bearish

Monitor for additional insider transactions in the coming weeks; while this cluster is small in absolute and relative terms, coordinated selling by the CEO and General Counsel may signal reduced confidence. Compare against next earnings release for potential disconnect between fundamentals and insider behavior.

DirectionBearish
Confidencehigh
Horizonweeks
Final — all horizons settled through T+60d ⚠ clustered
PLBY ▼ -32.79% at T+60d
SHORT call ✓ call won +32.79% · α vs SPY +37.87% · entry $1.83 → $1.23
Entry = T+0 close
Apr 23, 2026
via day close
T+1d
-3.83%
call +3.83% · α +3.99%
$1.76
settled 6mo ago
T+5d
-8.20%
call +8.20% · α +9.11%
$1.68
settled 6mo ago
T+20d
-29.51%
call +29.51% · α +33.53%
$1.29
settled 5mo ago
T+60d
-32.79%
call +32.79% · α +37.87%
$1.23
settled 3mo ago

Price Chart

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Executive Summary

Two corporate insiders at Playboy, Inc. (PLBY) sold shares in the past week, including CEO Bernhard Kohn and General Counsel Riley Christopher, generating a total of $50,000 in open-market sales. The transactions represent a modest level of insider selling, with both executives disposing of relatively small share blocks.

Key Financial Metrics

Direction
selling
Total Value
$50.0K
Insiders
2

Key Facts

  • CEO Bernhard Kohn sold 18,502 shares for $33,785 in open-market transactions.
  • General Counsel Riley Christopher sold 8,916 shares for $16,218 in open-market transactions.
  • Total insider selling cluster amounts to $50,000 over a 7-day period.
  • Sales represent approximately 0.024% of PLBY's $212M market capitalization.

Financial Impact

$50,000 in total open-market sales, representing 0.024% of market cap

insider ownershipshare floatinvestor sentiment

Risk Factors

  • Perception of insider pessimism, especially given CEO participation
  • Potential for negative market interpretation despite small dollar size

Market Snapshot

Exchange
Nasdaq
Sector
Retail-Miscellaneous Retail
Analyst Consensus
78% bullish (9 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-PLBY-1777079191061
26 reports for PLBY
Performance horizon
83% Hit rate @ T+60 5 of 6 directional calls Went positive at some point 8 of 10 best @ T+60▲ +35.03%May 5, 2026
Filters
Rows
Reports for PLBY — sortable, filterable
TypeNow
Oct 22, 2026
5d ago
Press Release
NEUTRAL ★ 1/10
$1.10awaiting T+60—$1.12 (+1.36%)
Aug 28, 2026
8w ago
Insider Cluster
BEARISH ★ 6/10
$1.18awaiting T+60—$1.12 (+5.51%)
Aug 25, 2026
8w ago
Insider Cluster
BEARISH ★ 5/10
$1.22awaiting T+60—$1.12 (+8.61%)
Aug 10, 2026
11w ago
8-K
BULLISH ★ 6/10
$1.36awaiting T+60—$1.12 (−18.01%)
Aug 10, 2026
11w ago
Press Release
BULLISH ★ 6/10
$1.36awaiting T+60—$1.12 (−18.01%)
Jul 9, 2026
15w ago
Insider Cluster
BEARISH ★ 4/10
$1.16 $1.03▲ +11.21%▲ +13.84%$1.12 (+3.88%)
Jul 7, 2026
15w ago
Insider Cluster
NEUTRAL ★ 3/10
$1.14 $1.01▼ −11.40%▼ −13.90%$1.12 (−2.19%)
Jul 2, 2026
16w ago
144
NEUTRAL ★ 3/10
$1.26 $1.03▼ −18.25%▼ −21.82%$1.12 (−11.51%)
Jul 1, 2026
16w ago
144
NEUTRAL ★ 2/10
$1.25 $1.06▼ −15.20%▼ −18.16%$1.12 (−10.80%)
Jun 30, 2026
16w ago
144
NEUTRAL ★ 2/10
$1.22 $1.08▼ −11.48%▼ −15.04%$1.12 (−8.61%)
Showing 10 of 26

US Market Status

Market Open — Closes in 6h 4m

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Report published Apr 24, 2026