144 ·Filed May 5, 2026
Form 144 — notice of proposed sale of securities
Actionable Insight • Neutral
The insider sale is for tax withholding on vested equity and is not a bearish signal. Monitor for any unusual increase in insider selling; the next Form 4 filing will confirm actual sale execution.
Final — all horizons settled through T+60d ⚠ clustered
PLBY ▼ -35.03% at T+60d
NEUTRAL call -35.03% · α vs SPY -37.77% · entry $1.77 → $1.15
T+1d
-5.08%
call -5.08% · α -6.47%
$1.68
settled 6mo ago
T+5d
-2.26%
call -2.26% · α -4.24%
$1.73
settled 6mo ago
T+20d
-21.19%
call -21.19% · α -26.14%
$1.40
settled 5mo ago
T+60d
-35.03%
call -35.03% · α -37.77%
$1.15
settled 3mo ago
Price Chart
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Executive Summary
Officer Christopher Riley files Form 144 to sell 90,896 shares of Playboy, Inc. (PLBY) with an estimated market value of ~$161,458 to cover tax obligations from vested equity awards. The sale is routine and represents a small fraction of market cap, indicating no bearish signal.
Key Facts
- Riley Christopher (officer) files intent to sell 90,896 shares of PLBY common stock.
- Estimated aggregate market value of sale: $161,458.56.
- Sale is to cover tax obligations from settlement of vested equity award distribution.
- Prior similar sales: 8,916 shares on 04/24/2026 and 90,674 shares on 05/04/2026.
Financial Impact
$161,458.56 (0.08% of $202M market cap)
dilution
Risk Factors
- None material from this filing
Market Snapshot
Exchange
Nasdaq
Sector
Retail-Miscellaneous Retail
Analyst Consensus
78% bullish (9 analysts)
Investment Themes
Consumer & Retail
Documents Analyzed
This report is based on 3 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (Primary) | 0001959173-26-003288 |
| Document: 0001959173-26-003288-index.html | 0001959173-26-003288 |
| Document: 0001959173-26-003288.txt | 0001959173-26-003288 |
26 reports for PLBY
86% Hit rate @ T+60 Went positive at some point 9 of 11 best @ T+60▲ +35.03%
Filters
Rows
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 22, 2026 4d ago | Press Release | $1.10 | awaiting T+60 | — | $1.09 (−0.91%) |
Aug 28, 2026 8w ago | Insider Cluster | $1.18 | awaiting T+60 | — | $1.09 (+7.63%) |
Aug 25, 2026 8w ago | Insider Cluster | $1.22 | awaiting T+60 | — | $1.09 (+10.66%) |
Aug 10, 2026 11w ago | 8-K | $1.36 | awaiting T+60 | — | $1.09 (−19.85%) |
Aug 10, 2026 11w ago | Press Release | $1.36 | awaiting T+60 | — | $1.09 (−19.85%) |
Jul 9, 2026 15w ago | Insider Cluster | $1.16 $1.03 | ▲ +11.21% | ▲ +13.84% | $1.09 (+6.03%) |
Jul 7, 2026 15w ago | Insider Cluster | $1.14 $1.01 | ▼ −11.40% | ▼ −13.90% | $1.09 (−4.39%) |
Jul 2, 2026 16w ago | 144 | $1.26 $1.03 | ▼ −18.25% | ▼ −21.82% | $1.09 (−13.49%) |
Jul 1, 2026 16w ago | 144 | $1.25 $1.06 | ▼ −15.20% | ▼ −18.16% | $1.09 (−12.80%) |
Jun 30, 2026 16w ago | 144 | $1.22 $1.08 | ▼ −11.48% | ▼ −15.04% | $1.09 (−10.66%) |
Showing 10 of 26
US Market Status
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