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144 ·Filed May 4, 2026

PLBY

Playboy, Inc.
NEUTRAL
Impact 2/10
Horizonimmediate Processed5mo ago SEC0001959173-26-003243
Form 144 — notice of proposed sale of securities
Actionable Insight • Neutral

Routine insider sale for tax withholding; no actionable signal. Monitor for any acceleration of insider selling or changes in equity compensation patterns.

DirectionNeutral
Confidencehigh
Horizonimmediate
Final — all horizons settled through T+60d ⚠ clustered
PLBY ▼ -32.57% at T+60d
NEUTRAL call -32.57% · α vs SPY -34.43% · entry $1.75 → $1.18
Entry = T+0 close
May 4, 2026
via day close
T+1d
+1.14%
call +1.14% · α +0.35%
$1.77
settled 6mo ago
T+5d
-1.14%
call -1.14% · α -4.08%
$1.73
settled 6mo ago
T+20d
-20.57%
call -20.57% · α -26.22%
$1.39
settled 5mo ago
T+60d
-32.57%
call -32.57% · α -34.43%
$1.18
settled 3mo ago

Price Chart

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Executive Summary

Officer Christopher A. Riley filed Form 144 to sell 90,674 shares of Playboy common stock, valued at ~$158,625, acquired via restricted stock vesting. The sale appears routine for tax withholding, consistent with prior insider sales. No material impact expected given the small size relative to market cap.

Key Facts

  • Officer Christopher A. Riley filed Form 144 to sell 90,674 shares of PLBY common stock.
  • Proposed sale date is May 4, 2026, at an estimated market value of $158,625.
  • Shares originated from restricted stock vesting (compensation).
  • The filing follows a similar tax-withholding sale on April 24, 2026.
  • The sale represents ~0.08% of the company's $196M market cap.
  • Prior insider activity (30d): 2 sells totaling ~$50K.

Financial Impact

~$158,625 insider sale, immaterial relative to $196M market cap.

Market Snapshot

Exchange
Nasdaq
Sector
Retail-Miscellaneous Retail
Analyst Consensus
78% bullish (9 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 3 SEC documents filed with EDGAR.

DocumentAccession Number
144 Filing (Primary)0001959173-26-003243
Document: 0001959173-26-003243-index.html0001959173-26-003243
Document: 0001959173-26-003243.txt0001959173-26-003243
26 reports for PLBY
Performance horizon
86% Hit rate @ T+60 6 of 7 directional calls Went positive at some point 9 of 11 best @ T+60▲ +35.03%May 5, 2026
Filters
Rows
Reports for PLBY — sortable, filterable
TypeNow
Oct 22, 2026
4d ago
Press Release
NEUTRAL ★ 1/10
$1.10awaiting T+60—$1.09 (−0.91%)
Aug 28, 2026
8w ago
Insider Cluster
BEARISH ★ 6/10
$1.18awaiting T+60—$1.09 (+7.63%)
Aug 25, 2026
8w ago
Insider Cluster
BEARISH ★ 5/10
$1.22awaiting T+60—$1.09 (+10.66%)
Aug 10, 2026
11w ago
8-K
BULLISH ★ 6/10
$1.36awaiting T+60—$1.09 (−19.85%)
Aug 10, 2026
11w ago
Press Release
BULLISH ★ 6/10
$1.36awaiting T+60—$1.09 (−19.85%)
Jul 9, 2026
15w ago
Insider Cluster
BEARISH ★ 4/10
$1.16 $1.03▲ +11.21%▲ +13.84%$1.09 (+6.03%)
Jul 7, 2026
15w ago
Insider Cluster
NEUTRAL ★ 3/10
$1.14 $1.01▼ −11.40%▼ −13.90%$1.09 (−4.39%)
Jul 2, 2026
16w ago
144
NEUTRAL ★ 3/10
$1.26 $1.03▼ −18.25%▼ −21.82%$1.09 (−13.49%)
Jul 1, 2026
16w ago
144
NEUTRAL ★ 2/10
$1.25 $1.06▼ −15.20%▼ −18.16%$1.09 (−12.80%)
Jun 30, 2026
16w ago
144
NEUTRAL ★ 2/10
$1.22 $1.08▼ −11.48%▼ −15.04%$1.09 (−10.66%)
Showing 10 of 26

US Market Status

Market Closed — Opens Tue (15h 56m)

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Report published May 4, 2026