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144 ·Filed Jun 29, 2026

PLBY

Playboy, Inc.
NEUTRAL
Impact 2/10
Horizondays Processed3mo ago SEC0001959173-26-004958
Form 144 — notice of proposed sale of securities
Actionable Insight • Neutral

This is a mechanical tax-cover sale tied to RSU vesting, not a discretionary bearish signal. However, director Crossman has also sold $447K in three separate open-market trades (May 6-8) and overall 30-day insider selling totals $3.2M. Monitor for any Form 4 filings for additional discretionary sales; absent that, no actionable move.

DirectionNeutral
Confidencehigh
Horizondays
Final — all horizons settled through T+60d ⚠ clustered
PLBY ▼ -11.48% at T+60d
NEUTRAL call -11.48% · α vs SPY -15.04% · entry $1.22 → $1.08
Entry = T+0 close
Jun 29, 2026
via day close
T+1d
+2.46%
call +2.46% · α +2.59%
$1.25
settled 4mo ago
T+5d
-0.82%
call -0.82% · α -1.42%
$1.21
settled 4mo ago
T+20d
+1.64%
call +1.64% · α +2.67%
$1.24
settled 3mo ago
T+60d
-11.48%
call -11.48% · α -15.04%
$1.08
settled 5w ago

Price Chart

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Executive Summary

Director Marc Crossman filed Form 144 to sell 67,728 common shares (~$90,000 at filing price) as a broker transaction to cover tax liability from equity vesting. The sale is a routine tax-withholding exercise on vesting RSUs — not a discretionary portfolio liquidation.

Key Facts

  • Director Marc Crossman filed Form 144 to sell up to 67,728 shares
  • Proposed sale value: ~$90,214 at filing date price of ~$1.332/share
  • Purpose stated: cover tax obligation from restricted stock vesting
  • Remaining shares held after sale date (June 29): 88,893 (May 6) + 90,383 (May 7) + 82,401 (May 8) still on hand; the 67,728 sale is smaller than any single prior holding
  • Filing reported for sale on Nasdaq on June 29, 2026
  • Recent insider activity: 10 sells totaling $3.2M over past 30 days

Financial Impact

~$90K (0.06% of $145M market cap) — immaterial

insider-sale-amount

Risk Factors

  • Insider selling pattern: 10 sales/$3.2M in 30 days warrants monitoring

Market Snapshot

Exchange
Nasdaq
Sector
Retail-Miscellaneous Retail
Analyst Consensus
78% bullish (9 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 3 SEC documents filed with EDGAR.

DocumentAccession Number
144 Filing (Primary)0001959173-26-004958
Document: 0001959173-26-004958-index.html0001959173-26-004958
Document: 0001959173-26-004958.txt0001959173-26-004958
26 reports for PLBY
Performance horizon
86% Hit rate @ T+60 6 of 7 directional calls Went positive at some point 9 of 11 best @ T+60▲ +35.03%May 5, 2026
Filters
Rows
Reports for PLBY — sortable, filterable
TypeNow
Oct 22, 2026
4d ago
Press Release
NEUTRAL ★ 1/10
$1.10awaiting T+60—$1.09 (−0.91%)
Aug 28, 2026
8w ago
Insider Cluster
BEARISH ★ 6/10
$1.18awaiting T+60—$1.09 (+7.63%)
Aug 25, 2026
8w ago
Insider Cluster
BEARISH ★ 5/10
$1.22awaiting T+60—$1.09 (+10.66%)
Aug 10, 2026
11w ago
8-K
BULLISH ★ 6/10
$1.36awaiting T+60—$1.09 (−19.85%)
Aug 10, 2026
11w ago
Press Release
BULLISH ★ 6/10
$1.36awaiting T+60—$1.09 (−19.85%)
Jul 9, 2026
15w ago
Insider Cluster
BEARISH ★ 4/10
$1.16 $1.03▲ +11.21%▲ +13.84%$1.09 (+6.03%)
Jul 7, 2026
15w ago
Insider Cluster
NEUTRAL ★ 3/10
$1.14 $1.01▼ −11.40%▼ −13.90%$1.09 (−4.39%)
Jul 2, 2026
16w ago
144
NEUTRAL ★ 3/10
$1.26 $1.03▼ −18.25%▼ −21.82%$1.09 (−13.49%)
Jul 1, 2026
16w ago
144
NEUTRAL ★ 2/10
$1.25 $1.06▼ −15.20%▼ −18.16%$1.09 (−12.80%)
Jun 30, 2026
16w ago
144
NEUTRAL ★ 2/10
$1.22 $1.08▼ −11.48%▼ −15.04%$1.09 (−10.66%)
Showing 10 of 26

US Market Status

Market Closed — Opens in 5h 4m

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Report published Jul 3, 2026