Monitor for the actual sale on Form 4; the tax-motivated nature reduces the bearish signal, but the cumulative insider selling trend ($3.2M in 30 days) warrants caution. Watch for any acceleration of insider sales or negative catalysts in upcoming filings.
Price Chart
Executive Summary
Officer Christopher Riley filed a Form 144 notice of intent to sell 71,471 shares of Playboy, Inc. (PLBY) valued at approximately $90,246, acquired via restricted stock vesting on June 30, 2026. The sale is described as covering a tax obligation from the equity award settlement, and the relatively small size (~0.06% of market cap) limits its signaling value, though it adds to a pattern of $3.2M in insider sales over the past 30 days.
Key Facts
- Officer Christopher Riley filed Form 144 to sell 71,471 shares of PLBY common stock.
- Estimated market value of the proposed sale is $90,246.43 based on a price of ~$1.26/share.
- Shares were acquired on June 30, 2026 via restricted stock vesting from the issuer.
- The sale is intended to cover a tax obligation from the settlement of a vested equity award.
- Proposed sale represents ~0.06% of PLBY's $145M market cap.
- Over the past 30 days, PLBY insiders have sold a total of $3.2M in stock.
Financial Impact
Proposed sale of 71,471 shares valued at ~$90,246, a small fraction of market cap.
Risk Factors
- Insider selling pattern may indicate lack of confidence in near-term prospects.
- Small sale size limits direct impact, but cumulative insider sales could pressure sentiment.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 3 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (Primary) | 0001959173-26-005094 |
| Document: 0001959173-26-005094-index.html | 0001959173-26-005094 |
| Document: 0001959173-26-005094.txt | 0001959173-26-005094 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 22, 2026 5d ago | Press Release | $1.10 | awaiting T+60 | — | $1.13 (+2.27%) |
Aug 28, 2026 8w ago | Insider Cluster | $1.18 | awaiting T+60 | — | $1.13 (+4.66%) |
Aug 25, 2026 8w ago | Insider Cluster | $1.22 | awaiting T+60 | — | $1.13 (+7.79%) |
Aug 10, 2026 11w ago | 8-K | $1.36 | awaiting T+60 | — | $1.13 (−17.28%) |
Aug 10, 2026 11w ago | Press Release | $1.36 | awaiting T+60 | — | $1.13 (−17.28%) |
Jul 9, 2026 15w ago | Insider Cluster | $1.16 $1.03 | ▲ +11.21% | ▲ +13.84% | $1.13 (+3.02%) |
Jul 7, 2026 15w ago | Insider Cluster | $1.14 $1.01 | ▼ −11.40% | ▼ −13.90% | $1.13 (−1.32%) |
Jul 2, 2026 16w ago | 144 | $1.26 $1.03 | ▼ −18.25% | ▼ −21.82% | $1.13 (−10.71%) |
Jul 1, 2026 16w ago | 144 | $1.25 $1.06 | ▼ −15.20% | ▼ −18.16% | $1.13 (−10.00%) |
Jun 30, 2026 16w ago | 144 | $1.22 $1.08 | ▼ −11.48% | ▼ −15.04% | $1.13 (−7.79%) |
US Market Status
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