The proposed sale is small relative to P&G's market cap and appears to be a routine option exercise and sale by an officer. Monitor for any subsequent Form 4 filings to confirm execution, but no material impact is expected.
How the stock moved after the report
⚠ Clustered NEUTRAL VIEWSTOCK ABOVE ENTRY AT T+5- T+0 · Oct 29 $160.59entry
- T+1 · 7d ago +0.61%α +2.38% · $161.57
- T+5 · 15h ago +4.05%α +8.78% · $167.10
- T+20 · in 21d Pending
- T+60 · in 3mo Pending
Price Chart
REPLAYWatch the reaction play outHow similar events traded
Executive Summary
Victor J. Aguilar Moses, an officer of Procter & Gamble, filed a Form 144 notice of intent to sell 18,812 shares of common stock, with an estimated aggregate market value of approximately $2.98 million based on the average of the high and low price on October 28, 2026. The proposed sale is tied to the exercise and sale of stock options, and is scheduled for October 30, 2026.
Key Facts
- Insider: Victor J. Aguilar Moses, an officer of Procter & Gamble
- Proposed sale: 18,812 shares of common stock
- Estimated aggregate market value: $2,981,419.82
- Proposed sale date: October 30, 2026
- Transaction type: Exercise and sale of stock option
- Broker: Morgan Stanley Smith Barney LLC Executive Financial Services
- Filing date: October 29, 2026
Financial Impact
Proposed sale of 18,812 shares valued at approximately $2.98 million, representing about 0.0008% of P&G's $369.1B market cap
Risk Factors
- Form 144 is only an intent to sell; the sale may not be executed
- No information on the insider's remaining holdings was provided
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 3 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (Primary) | 0000080424-26-000264 |
| Document: 0000080424-26-000264-index.html | 0000080424-26-000264 |
| Document: 0000080424-26-000264.txt | 0000080424-26-000264 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Nov 3, 2026 2d ago | 8-K | $167.32 | awaiting T+20 | awaiting T+20 | $167.10 (−0.13%) |
Nov 3, 2026 2d ago | Insider Cluster | $162.06 | awaiting T+20 | awaiting T+20 | $167.10 (+3.11%) |
Nov 3, 2026 2d ago | Insider Cluster | $162.06 | awaiting T+20 | awaiting T+20 | $167.10 (−3.11%) |
Nov 2, 2026 3d ago | 8-K | $162.06 | awaiting T+20 | awaiting T+20 | $167.10 (+3.11%) |
Nov 2, 2026 3d ago | 144 | $163.56 | awaiting T+20 | awaiting T+20 | $167.10 (+2.16%) |
Nov 2, 2026 3d ago | 144 | $163.56 | awaiting T+20 | awaiting T+20 | $167.10 (+2.16%) |
Oct 30, 2026 6d ago | 8-K | $163.56 | awaiting T+20 | awaiting T+20 | $167.10 (+2.16%) |
Oct 29, 2026 7d ago | 424B5 | $161.57 | awaiting T+20 | awaiting T+20 | $167.10 (+3.42%) |
Oct 29, 2026 7d ago | 144 | $160.59 | awaiting T+20 | awaiting T+20 | $167.10 (+4.05%) |
Oct 28, 2026 8d ago | 424B5 | $160.59 | awaiting T+20 | awaiting T+20 | $167.10 (+4.05%) |
US Market Status
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