The CTO's sales are not material relative to company size and follow a strong earnings report, reducing the likelihood of negative signaling. Monitor for any additional insider sales in the coming weeks, particularly if the stock continues to rise on the Q3 beat.
Price Chart
How similar events traded
Executive Summary
MediaAlpha CTO Amy Yeh sold $735K in open-market shares (two trades, $373K and $362K) over three days following the company's record Q3 earnings report. Director Eugene Nonko sold $85K under a 10b5-1 plan. Total insider sales of $820K represent 0.09% of market cap, below the materiality threshold.
Key Financial Metrics
Key Facts
- CTO Amy Yeh sold 50,000 shares total ($735K) on Oct 30 and Nov 2, both open-market, no 10b5-1 plan
- Director Eugene Nonko sold 7,300 shares ($85K) on Oct 28 under a 10b5-1 plan
- Total insider sales of $820K equal 0.09% of MediaAlpha's $873M market cap
- Sales occurred 2-5 days after MediaAlpha reported record Q3 revenue of $375.9M (+22.7% YoY) and raised Q4 guidance above consensus
- No insider purchases were reported in the cluster window
Financial Impact
Total insider sales of $820K, 0.09% of market cap
Risk Factors
- CTO sold without a 10b5-1 plan, which could indicate personal liquidity needs or a view that the stock is fairly valued post-earnings
- No insider buying to offset the selling pattern
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-MAX-1793751408031 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Nov 4, 2026 today | Insider Cluster | No price | awaiting T+20 | awaiting T+20 | No price |
Nov 4, 2026 today | 144 | $15.17 | awaiting T+20 | awaiting T+20 | $15.15 (+0.13%) |
Nov 3, 2026 1d ago | Insider Cluster | $14.85 | awaiting T+20 | awaiting T+20 | $15.15 (+2.02%) |
Nov 2, 2026 2d ago | 144 | $15.15 | awaiting T+20 | awaiting T+20 | $15.15 (+0.00%) |
Oct 30, 2026 5d ago | SC 13D/A | $14.78 | awaiting T+20 | awaiting T+20 | $15.15 (+2.50%) |
Oct 30, 2026 5d ago | 144 | $14.78 | awaiting T+20 | awaiting T+20 | $15.15 (+2.50%) |
Oct 30, 2026 5d ago | 144 | $14.78 | awaiting T+20 | awaiting T+20 | $15.15 (+2.50%) |
Oct 28, 2026 7d ago | Insider Cluster | $14.13 | awaiting T+20 | awaiting T+20 | $15.15 (+7.22%) |
Oct 28, 2026 7d ago | 8-K | No price | awaiting T+20 | awaiting T+20 | No price |
Oct 28, 2026 7d ago | Press Release | $14.13 | awaiting T+20 | awaiting T+20 | $15.15 (+7.22%) |
US Market Status
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