These are scheduled pre-planned sales under an established 10b5-1 plan with no incremental signaling value. Monitor the actual sale execution on Form 4 for exact pricing, but the filing itself does not create a trading catalyst. The regular quarterly cadence of sales by Larry Page's trusts has been ongoing for years.
Price Chart
Executive Summary
Lawrence Page Trust II and Lawrence Page Trust III filed Form 144 notices on July 9, 2026, indicating intentions to sell shares of Alphabet Inc. (GOOGL). Trust II plans to sell 9,680 shares of Class A and 9,680 shares of Class C stock; Trust III plans to sell 16,880 shares of each class. The combined intended sale is for approximately $18.6M at current prices. These are routine periodic sales by trusts associated with Alphabet co-founder Larry Page, consistent with a regular 10b5-1 plan adopted November 30, 2020.
Key Facts
- Lawrence Page Trust II intends to sell 9,680 shares of Class A common stock and 9,680 shares of Class C capital stock.
- Lawrence Page Trust III intends to sell 16,880 shares of Class A common stock and 16,880 shares of Class C capital stock.
- Total combined intended sale: approximately $18.6 million at current market prices ($358.89/share).
- The sales are to be executed through J.P. Morgan Securities LLC.
- The trusts have a 10b5-1 plan in place since November 30, 2020, and have been selling shares on a regular quarterly schedule (April, May, June, and now July 2026).
Financial Impact
Combined intended sale value approximately $18.6 million, representing less than 0.0004% of Alphabet's $4.385 trillion market cap.
Risk Factors
- No material risk identified — this is a routine Form 144 filing by trusts affiliated with a co-founder under an established trading plan.
- The sale values are trivial relative to both the co-founder's holdings and the company's market cap.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 6 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (GOOGL) — Batch item 1 | 0001968582-26-000714 |
| Document: 0001968582-26-000714-index.html | 0001968582-26-000713 |
| Document: 0001968582-26-000714.txt | 0001968582-26-000714 |
| 144 Filing (GOOGL) — Batch item 4 | 0001968582-26-000713 |
| Document: 0001968582-26-000713-index.html | 0001968582-26-000714 |
| Document: 0001968582-26-000713.txt | 0001968582-26-000714 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Sep 11, 2026 5w ago | Court Ruling | $338.50 $351.66 | ▲ +3.89% | ▲ +2.02% | $340.59 (+0.62%) |
Sep 10, 2026 5w ago | Court Ruling | $332.60 $348.29 | ▲ +4.72% | ▲ +2.59% | $340.59 (+2.40%) |
Sep 1, 2026 6w ago | Court Ruling | $335.02 $344.08 | ▲ +2.70% | ▲ +2.39% | $340.59 (+1.66%) |
Sep 1, 2026 6w ago | Court Ruling | $335.02 $344.08 | ▲ +2.70% | ▲ +2.39% | $340.59 (+1.66%) |
Aug 31, 2026 7w ago | Court Ruling | $339.35 $340.92 | ▲ +0.46% | ▲ +0.65% | $340.59 (+0.37%) |
Aug 28, 2026 7w ago | 144 | $346.59 $342.75 | ▼ −1.11% | ▼ −1.62% | $340.59 (−1.73%) |
Aug 27, 2026 7w ago | Court Ruling | $340.65 $342.88 | ▲ +0.65% | ▲ +0.76% | $340.59 (−0.02%) |
Aug 26, 2026 7w ago | Court Ruling | $342.00 $342.36 | ▲ +0.11% | ▼ −0.12% | $340.59 (−0.41%) |
Aug 26, 2026 7w ago | Court Ruling | $342.00 $351.16 | ▲ +2.68% | ▲ +1.47% | $340.59 (−0.41%) |
Aug 24, 2026 8w ago | Court Ruling | $348.06 $351.11 | ▲ +0.88% | ▼ −0.42% | $340.59 (−2.15%) |
US Market Status
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