144 ·Filed Jul 9, 2026

GOOGL

Alphabet Inc.
NEUTRAL
Impact 2/10
Horizondays Processed3mo ago SEC0001968582-26-000712
Form 144 — notice of proposed sale of securities
Actionable Insight • Neutral

No actionable signal from this routine, schedule-driven sale by a co-founder. The filing does not suggest a change in business outlook or insider sentiment. Monitor for any unexpected deviation from the established selling cadence, but none is indicated here.

DirectionNeutral
Confidencehigh
Horizondays
Final — all horizons settled through T+60d ⚠ clustered
GOOGL ▼ -4.29% at T+60d
NEUTRAL call ✗ call lost -4.29% · α vs SPY -5.92% · entry $358.89 → $343.50
Entry anchored
Jul 8, 04:51 PM ET
via exchange tick
T+1d
-0.48%
call -0.48% · α -0.91%
$357.18
settled 3mo ago
T+5d
-1.23%
call -1.23% · α -1.10%
$354.46
settled 3mo ago
T+20d
-0.34%
call -0.34% · α -2.58%
$357.69
settled 3mo ago
T+60d
-4.29%
call -4.29% · α -5.92%
$343.50
settled 18d ago

Price Chart

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Executive Summary

The Lawrence Page Trust (Larry Page's trust) filed a Form 144 to sell 225,360 shares of Class A common stock and 225,360 shares of Class C capital stock, with an aggregate proposed value of approximately $162.4 million. This is consistent with Page's long-standing regular selling program for diversification and tax planning, representing a negligible fraction of both his holdings and Alphabet's $4.4 trillion market cap.

Key Facts

  • Proposed sale of 225,360 Class A shares (est. $81.6M) and 225,360 Class C shares (est. $80.8M) by the Lawrence Page Trust.
  • Filing date July 9, 2026; follows prior sales on Apr 9, May 14, and Jun 11 of similar size.
  • Securities acquired via 2006 distribution (Class A) and 2014 stock dividend (Class C), indicating long-held positions.
  • Sale amounts to ~0.004% of Alphabet's market cap, immaterial for price impact.

Financial Impact

Approximately $162.4 million proposed sale value across both share classes.

Risk Factors

  • Co-founder selling could be misinterpreted by retail as negative sentiment, though historically it has not been a bearish signal for Alphabet.
  • If selling accelerates beyond the typical quarterly pattern in future filings, that would warrant closer scrutiny.

Market Snapshot

Price
$358.89
Change
-0.8%
Volume
24.1M
Exchange
Nasdaq
Analyst Consensus
87% bullish (69 analysts)

Investment Themes

Artificial IntelligenceCloud & SaaSStreaming & Digital Media

Documents Analyzed

This report is based on 3 SEC documents filed with EDGAR.

DocumentAccession Number
144 Filing (Primary)0001968582-26-000712
Document: 0001968582-26-000712-index.html0001968582-26-000712
Document: 0001968582-26-000712.txt0001968582-26-000712
82 reports for GOOGL
Performance horizon
74% Hit rate 14 of 19 directional calls best @ T+60▲ +26.85%Mar 2, 2026
Filters
Rows
Reports for GOOGL — sortable, filterable
TypeNow
Sep 11, 2026
5w ago
Court Ruling
NEUTRAL ★ 2/10
$338.50 $351.66▲ +3.89%▲ +2.02%$340.59 (+0.62%)
Sep 10, 2026
5w ago
Court Ruling
NEUTRAL ★ 1/10
$332.60 $348.29▲ +4.72%▲ +2.59%$340.59 (+2.40%)
Sep 1, 2026
6w ago
Court Ruling
BULLISH ★ 4/10
$335.02 $344.08▲ +2.70%▲ +2.39%$340.59 (+1.66%)
Sep 1, 2026
6w ago
Court Ruling
NEUTRAL ★ 1/10
$335.02 $344.08▲ +2.70%▲ +2.39%$340.59 (+1.66%)
Aug 31, 2026
7w ago
Court Ruling
NEUTRAL ★ 3/10
$339.35 $340.92▲ +0.46%▲ +0.65%$340.59 (+0.37%)
Aug 28, 2026
7w ago
144
NEUTRAL ★ 2/10
$346.59 $342.75▼ −1.11%▼ −1.62%$340.59 (−1.73%)
Aug 27, 2026
7w ago
Court Ruling
NEUTRAL ★ 3/10
$340.65 $342.88▲ +0.65%▲ +0.76%$340.59 (−0.02%)
Aug 26, 2026
7w ago
Court Ruling
NEUTRAL ★ 1/10
$342.00 $342.36▲ +0.11%▼ −0.12%$340.59 (−0.41%)
Aug 26, 2026
7w ago
Court Ruling
BULLISH ★ 4/10
$342.00 $351.16▲ +2.68%▲ +1.47%$340.59 (−0.41%)
Aug 24, 2026
8w ago
Court Ruling
NEUTRAL ★ 1/10
$348.06 $351.11▲ +0.88%▼ −0.42%$340.59 (−2.15%)
Showing 10 of 82

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