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6-K ·Filed Jun 30, 2026

GHG

GreenTree Hospitality Group Ltd.
BEARISH
Impact 6/10
Horizonweeks Processed3mo ago SEC0001213900-26-073438
Notable filing: 6-K
Actionable Insight ▼ Bearish

The sustained revenue contraction and negative guidance suggest further downside risk. Monitor next quarter for continued L&O hotel closures and whether cost cuts can sustain profitability amid top-line erosion. The company's $116M market cap and weak analyst consensus (0% bullish) already reflect pessimism, but the guidance revision may trigger additional selling.

DirectionBearish
Confidencehigh
Horizonweeks
Final — all horizons settled through T+60d
GHG ▼ -11.50% at T+60d
SHORT call ✓ call won +11.50% · α vs SPY +15.07% · entry $1.13 → $1.00
Entry = T+0 close
Jun 30, 2026
via day close
T+1d
+1.77%
call -1.77% · α -1.91%
$1.15
settled 4mo ago
T+5d
+1.77%
call -1.77% · α -1.17%
$1.15
settled 4mo ago
T+20d
-1.77%
call +1.77% · α +0.74%
$1.11
settled 3mo ago
T+60d
-11.50%
call +11.50% · α +15.07%
$1.00
settled 5w ago

Price Chart

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Executive Summary

GreenTree Hospitality reported Q1 2026 revenue of RMB227.7 million, a 14.0% YoY decline, driven by lower RevPAR (-5.7%), occupancy decline (62.5% vs 64.0%), and strategic closures of L&O hotels and restaurants. Net income improved to RMB14.0 million (from RMB7.8 million) due to aggressive cost cutting, but the top-line weakness and guidance for organic hotel revenue to decline 10-15% YoY signal ongoing structural challenges.

Key Facts

  • Total revenues decreased 14.0% YoY to RMB227.7 million (US$33.0 million)
  • Hotel RevPAR fell 5.7% YoY to RMB95; occupancy dropped to 62.5% from 64.0%
  • Restaurant ADS (average daily sales per store) declined 18.8% YoY to RMB3,270
  • Net income rose to RMB14.0 million from RMB7.8 million, driven by a 20.1% reduction in total operating costs
  • Guidance: organic hotel business revenues expected to decline 10-15% YoY
  • Net closure of 13 L&O hotels and 3 L&O restaurants since Q1 2025 due to strategic reviews
  • Cash from operations nearly flat at RMB58.1 million; investing cash outflow of RMB50.3 million for strategic asset purchases

Financial Impact

Revenue decline of 14.0% YoY; operating income improved to RMB28.7 million (margin 12.6%) from RMB11.3 million (margin 4.3%) due to cost reductions; core net income (non-GAAP) up 31.7% to RMB23.9 million

revenuerevparoccupancyaverage daily raterestaurant ADSguidance

Risk Factors

  • Continued RevPAR and occupancy declines in a weak Chinese hospitality market
  • Further strategic closures of L&O hotels and restaurants reducing revenue base
  • Franchisee fee exemptions and loan provisions pressuring margins
  • China macro headwinds and consumer spending weakness

Market Snapshot

Exchange
NYSE
Sector
Hotels & Motels
Analyst Consensus
0% bullish (8 analysts)

Investment Themes

Services

Documents Analyzed

This report is based on 5 SEC documents filed with EDGAR.

DocumentAccession Number
6-K Filing (Primary)0001213900-26-073438
Document: ea0296466-6k_greentree.htm0001213900-26-073438
Document: 0001213900-26-073438-index-headers.html0001213900-26-073438
Document: 0001213900-26-073438-index.html0001213900-26-073438
Document: 0001213900-26-073438.txt0001213900-26-073438
2 reports for GHG
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for GHG — sortable, filterable
TypeNow
Aug 25, 2026
9w ago
6-K
BEARISH ★ 6/10
$1.11 $1.00▲ +9.91%▲ +10.89%$0.9900 (+10.81%)
Jun 30, 2026
17w ago
6-K
BEARISH ★ 6/10
$1.13 $1.11▲ +1.77%▲ +0.74%$0.9900 (+12.39%)
Showing 2 of 2

US Market Status

Market Open — Closes in 45m

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Report published Jun 30, 2026