The simultaneous sale by the CEO, CFO, and CLO on the same day is unusual for a company with $62.5M in recent insider buying. While the dollar amount is too small to be material, the pattern suggests a coordinated event (e.g., tax planning, 10b5-1 plan execution, or blackout window opening). Monitor for any upcoming 8-K filings, earnings pre-announcements, or material agreements that may have prompted this alignment. The poor historical calibration (29% win rate at T+20) argues against trading on this signal alone.
Price Chart
Executive Summary
Flutter Entertainment's CEO, CFO, and Chief Legal Officer collectively sold $297K in open-market shares on September 1, 2026, at $97.86. While the dollar amount is trivial relative to the $17.9B market cap (0.0017%), the cluster involves the three most senior executives selling on the same day, which warrants attention despite the small size. The historical performance on FLUT reports shows poor win rates (29% at T+20) and negative average alpha, suggesting caution in over-interpreting this signal.
Key Financial Metrics
Key Facts
- CEO Jeremy Peter Jackson sold 1,762 shares at $97.86 for $172K
- CFO Robert Coldrake sold 710 shares at $97.86 for $69K
- Chief Legal Officer Don H. Liu sold 565 shares at $97.86 for $55K
- Total cluster value of $297K is 0.0017% of $17.9B market cap
- All three sales occurred on the same day (September 1, 2026)
- Recent 30-day insider activity shows $62.5M in buys vs $494K in sells prior to this cluster
Financial Impact
$297K total insider sales, representing 0.0017% of market capitalization
Risk Factors
- Insider sales at trivial dollar amounts may be noise, not signal
- Historical FLUT reports show negative average alpha (-3.80% at T+20) and low win rate (29%)
- Same-day sales by top executives could indicate a shared 10b5-1 plan or blackout window opening rather than bearish conviction
- Recent $62.5M in insider buying contradicts a bearish interpretation
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-FLUT-1788447726480 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Sep 21, 2026 11d ago | ANALYST-DOWNGRADE | $86.86 $76.63 | ▲ +11.78% | ▲ +11.50% | $74.81 (+13.87%) |
Sep 3, 2026 29d ago | Insider Cluster | $102.34 $100.56 | ▼ −1.74% | ▼ −0.59% | $74.81 (−26.90%) |
Sep 3, 2026 29d ago | Insider Cluster | $102.34 $100.56 | ▼ −1.74% | ▼ −0.59% | $74.81 (−26.90%) |
Sep 2, 2026 4w ago | ANALYST-UPGRADE | $101.98 $98.68 | ▼ −3.24% | ▼ −2.28% | $74.81 (−26.64%) |
Aug 20, 2026 6w ago | Insider Cluster | $99.57 $95.01 | ▼ −4.58% | ▼ −5.69% | $74.81 (−24.87%) |
Aug 12, 2026 7w ago | ANALYST-UPGRADE | $98.08 $99.16 | ▲ +1.10% | ▲ +1.55% | $74.81 (−23.73%) |
Aug 7, 2026 8w ago | ANALYST-UPGRADE | $94.74 $101.41 | ▲ +7.04% | ▲ +6.64% | $74.81 (−21.04%) |
Aug 5, 2026 8w ago | 8-K | $92.91 $98.08 | ▼ −5.56% | ▼ −5.21% | $74.81 (+19.48%) |
Aug 5, 2026 8w ago | 8-K | $92.91 $98.08 | ▲ +5.56% | ▲ +5.21% | $74.81 (−19.48%) |
Aug 5, 2026 8w ago | Press Release | $92.91 $98.08 | ▼ −5.56% | ▼ −5.21% | $74.81 (+19.48%) |
US Market Status
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