Insider Cluster (7 insiders) ·Filed Mar 11, 2026

FLUT

Flutter Entertainment plc
BULLISH
Impact 8/10
Horizonweeks Processed6mo ago
Insider cluster: 4 insiders, $28.5M total
Actionable Insight ▲ Bullish

Dart's aggressive accumulation suggests strong conviction in Flutter's valuation or upcoming catalysts; traders should monitor for potential buyout speculation, strategic shifts, or improved operating performance. The contrast with modest C-suite selling underscores that the buying is not offset by internal concerns.

DirectionBullish
Confidencehigh
Horizonweeks
Final — all horizons settled through T+60d ⚠ clustered
FLUT ▼ -8.11% at T+60d
LONG call ✗ call lost -8.11% · α vs SPY -19.63% · entry $109.59 → $100.70
Entry anchored
Mar 10, 03:59 PM ET
via exchange tick
T+1d
-3.70%
call -3.70% · α -2.22%
$105.53
settled 7mo ago
T+5d
-2.82%
call -2.82% · α -0.63%
$106.50
settled 7mo ago
T+20d
-3.96%
call -3.96% · α -4.48%
$105.25
settled 6mo ago
T+60d
-8.11%
call -8.11% · α -19.63%
$100.70
settled 4mo ago

Price Chart

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Executive Summary

Major insider buying by Kenneth Dart, a significant shareholder, totaling $245.4M in open-market purchases over three days, contrasts with routine open-market sales by top executives (Howe, Coldrake, Jackson) totaling $1.76M, likely related to tax or diversification needs. The scale of Dart's purchases dwarfs the sales and represents a material vote of confidence in Flutter's long-term prospects.

Key Financial Metrics

Direction
buying
Total Value
$245.4M
Insiders
7

Key Facts

  • Kenneth Dart purchased 2,262,204 shares over 3 days for $245.4M in open-market transactions.
  • Total open-market sales by C-suite executives (Howe, Coldrake, Jackson) amounted to $1.76M, consistent with routine post-vesting dispositions.
  • All grant and derivative exercise transactions are non-cash and routine, totaling $0 in economic outflow.
  • Dart's purchases represent approximately 1.29% of Flutter's $19.0B market cap, a highly material insider transaction.
  • No other insiders besides Dart engaged in open-market buying during the period.

Financial Impact

$245.4M in insider buying vs. $1.76M in insider selling, net buying of $243.6M

market sentimentinsider confidenceshareholder base stability

Risk Factors

  • Dart is a major shareholder but not management; his buying reflects confidence but not operational insight.
  • C-suite selling, while routine, could be perceived negatively if not contextualized properly.

Market Snapshot

Exchange
NYSE

Investment Themes

Software & IT

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CONTEXT: Insider Cluster Data (18 trades, 7d window)cluster-FLUT-1773782599869
50 reports for FLUT
Performance horizon
70% Hit rate 16 of 23 directional calls best @ T+20▲ +17.97%May 8, 2026
Filters
Rows
Reports for FLUT — sortable, filterable
TypeNow
Sep 21, 2026
11d ago
ANALYST-DOWNGRADE
BEARISH ★ 4/10
$86.86 $76.63▲ +11.78%▲ +11.50%$74.81 (+13.87%)
Sep 3, 2026
29d ago
Insider Cluster
NEUTRAL ★ 2/10
$102.34 $100.56▼ −1.74%▼ −0.59%$74.81 (−26.90%)
Sep 3, 2026
29d ago
Insider Cluster
NEUTRAL ★ 3/10
$102.34 $100.56▼ −1.74%▼ −0.59%$74.81 (−26.90%)
Sep 2, 2026
4w ago
ANALYST-UPGRADE
BULLISH ★ 5/10
$101.98 $98.68▼ −3.24%▼ −2.28%$74.81 (−26.64%)
Aug 20, 2026
6w ago
Insider Cluster
NEUTRAL ★ 4/10
$99.57 $95.01▼ −4.58%▼ −5.69%$74.81 (−24.87%)
Aug 12, 2026
7w ago
ANALYST-UPGRADE
BULLISH ★ 4/10
$98.08 $99.16▲ +1.10%▲ +1.55%$74.81 (−23.73%)
Aug 7, 2026
8w ago
ANALYST-UPGRADE
BULLISH ★ 6/10
$94.74 $101.41▲ +7.04%▲ +6.64%$74.81 (−21.04%)
Aug 5, 2026
8w ago
8-K
BEARISH ★ 7/10
$92.91 $98.08▼ −5.56%▼ −5.21%$74.81 (+19.48%)
Aug 5, 2026
8w ago
8-K
NEUTRAL ★ 3/10
$92.91 $98.08▲ +5.56%▲ +5.21%$74.81 (−19.48%)
Aug 5, 2026
8w ago
Press Release
BEARISH ★ 7/10
$92.91 $98.08▼ −5.56%▼ −5.21%$74.81 (+19.48%)
Showing 10 of 50

US Market Status

Market Closed — Opens Mon (38h 35m)

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Report published Mar 17, 2026