The COO's single-day multi-trade pattern strongly suggests a pre-planned 10b5-1 sale, not a conviction-driven exit. The dollar amount is negligible relative to market cap. No bearish read-through. Monitor next quarterly filing for any guidance changes, but this cluster alone does not warrant action.
Price Chart
Executive Summary
COO Kenneth Bull sold ~$2.6M and Director Michael Devine sold ~$1.1M of FIVE stock on September 4, 2026, in a concentrated cluster. The COO's 13 separate open-market sales on a single day suggest a planned liquidation, likely under a 10b5-1 plan, rather than a reaction to specific negative news. At $14B market cap, the total $3.7M in sales is ~0.03% of market cap — trivial in size and not indicative of a bearish signal from insiders.
Key Financial Metrics
Key Facts
- COO Kenneth Bull sold ~$2.6M across 13 open-market trades on September 4, 2026.
- Director Michael Devine sold ~$1.1M in two open-market trades on September 4, 2026.
- Total insider sales of ~$3.7M represent ~0.03% of FIVE's $14B market cap.
- CHRO Maureen Gellerman had a tax-withholding transaction (non-cash) of $42K on September 6.
- No insider purchases were reported in the cluster window.
Financial Impact
Total open-market sales of ~$3.7M, or ~0.03% of market cap — immaterial.
Risk Factors
- Insider sales could be misinterpreted as a negative signal by the market.
- Retail sentiment may react negatively to the cluster headline despite its trivial size.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-FIVE-1788994874341 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Sep 14, 2026 17d ago | 144 | $236.07 $232.28 | ▼ −1.61% | ▼ −3.72% | $221.81 (−6.04%) |
Sep 11, 2026 20d ago | Insider Cluster | $249.59 $236.14 | ▲ +5.39% | ▲ +5.50% | $221.81 (+11.13%) |
Sep 11, 2026 20d ago | Insider Cluster | $249.59 $236.14 | ▼ −5.39% | ▼ −5.50% | $221.81 (−11.13%) |
Sep 9, 2026 22d ago | Insider Cluster | $241.28 $236.80 | ▼ −1.86% | ▼ −1.36% | $221.81 (−8.07%) |
Sep 9, 2026 22d ago | Insider Cluster | $241.28 $236.80 | ▼ −1.86% | ▼ −1.36% | $221.81 (−8.07%) |
Sep 2, 2026 29d ago | Press Release | $239.96 $244.60 | ▲ +1.93% | ▲ +3.08% | $221.81 (−7.56%) |
Aug 19, 2026 6w ago | Press Release | $236.31 $246.98 | ▲ +4.52% | ▲ +3.40% | $221.81 (−6.14%) |
Jun 11, 2026 16w ago | Institutional Cluster | $201.97 $191.26 | ▼ −5.30% | ▼ −5.74% | $221.81 (+9.82%) |
Jun 3, 2026 17w ago | 8-K | $191.92 $201.97 | ▲ +5.24% | ▲ +7.79% | $221.81 (+15.57%) |
Jun 3, 2026 17w ago | Press Release | $191.92 $201.97 | ▲ +5.24% | ▲ +7.79% | $221.81 (+15.57%) |
US Market Status
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