The sale is a routine diversification move by a director following option exercises and RSU vesting. The shares represent a small fraction of his total holdings. Monitor for any subsequent Form 4 filings to confirm execution, but no material signal for the stock.
How the stock moved after the report
⚠ Clustered NEUTRAL VIEWSTOCK BELOW ENTRY AT T+5- T+0 · Oct 29 $91.59entry
- T+1 · 7d ago −2.87%α −1.10% · $88.96
- T+5 · 15h ago −0.07%α +4.66% · $91.53
- T+20 · in 21d Pending
- T+60 · in 3mo Pending
Price Chart
REPLAYWatch the reaction play outHow similar events traded
Executive Summary
Director Fred Wilson filed a Form 144 notice of intent to sell 28,527 shares of ETSY common stock, with an approximate market value of $2.6 million based on the filing date. The shares are from RSU vesting and stock option exercises, and the sale is planned for the same day as the filing.
Key Facts
- Fred Wilson, a director of ETSY, filed a Form 144 to sell 28,527 shares.
- The sale includes 1,329 shares from RSU vesting (June 2022) and 12,544 + 14,654 shares from stock option exercises on the filing date.
- The approximate dollar value of the proposed sale is $2,607,204 based on the filing.
- The sale is planned for execution on October 29, 2026, the same day as the filing.
- The filing notes that the RSU vesting portion involved no cash compensation.
- The sale is being handled through UBS Financial Services Inc.
Financial Impact
Proposed sale of 28,527 shares valued at approximately $2.6 million, representing about 0.36% of the director's reported holdings (based on 8,620,588 shares shown as beneficially owned).
Risk Factors
- Insider selling, even if routine, can be perceived negatively by the market.
- The filing is an intent to sell; the actual sale may not occur.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 3 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (Primary) | 0001969223-26-001096 |
| Document: 0001969223-26-001096-index.html | 0001969223-26-001096 |
| Document: 0001969223-26-001096.txt | 0001969223-26-001096 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Nov 3, 2026 2d ago | 144 | $96.24 $91.53 | ▼ −4.89% | ▼ −0.48% | $91.53 (−4.89%) |
Nov 2, 2026 3d ago | 144 | $89.86 $96.24 | ▲ +7.10% | ▲ +5.45% | $91.53 (+1.86%) |
Nov 2, 2026 3d ago | Insider Cluster | $89.86 $96.24 | ▲ +7.10% | ▲ +5.45% | $91.53 (+1.86%) |
Oct 30, 2026 6d ago | 144 | $92.45 $89.86 | ▼ −2.80% | ▼ −3.10% | $91.53 (−1.00%) |
Oct 30, 2026 6d ago | SC 13G/A | $88.96 $92.45 | ▲ +3.92% | ▲ +4.40% | $91.53 (+2.89%) |
Oct 29, 2026 7d ago | 144 | $91.59 $88.96 | ▼ −2.87% | ▼ −1.10% | $91.53 (−0.07%) |
Oct 29, 2026 7d ago | 144 | $91.59 $88.96 | ▼ −2.87% | ▼ −1.10% | $91.53 (−0.07%) |
Oct 29, 2026 7d ago | 144 | $91.59 $88.96 | ▼ −2.87% | ▼ −1.10% | $91.53 (−0.07%) |
Oct 28, 2026 8d ago | Institutional Cluster | $92.35 $91.59 | ▼ −0.82% | ▼ −0.44% | $91.53 (−0.89%) |
Oct 28, 2026 8d ago | 8-K | No price | awaiting T+1 | awaiting T+1 | No price |
US Market Status
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