Ignore — this is a de minimis sale under an existing 10b5-1 plan by a senior officer. The 2,883-share tranche sold on 3/3/26 was explicitly noted as plan-driven. No additional insider selling pattern emerges. Monitor next Form 4 for any unplanned sales, but this filing carries no trading signal.
Price Chart
Executive Summary
DraftKings President Erik Bradbury filed a Form 144 notice of intent to sell 862 shares of Class A Common (~$22K at current prices), conducted via a pre-arranged 10b5-1 plan. The filing also confirms two prior plan-driven sales (7,268 shares on 2/19/26 and 2,883 shares on 3/3/26). The sale is de minimis relative to Bradbury's likely holdings and the $12.7B market cap, and has already been made under the plan. No material directional signal from this routine administrative filing.
Key Facts
- President Erik Bradbury filed Form 144 to sell 862 shares of DKNG Class A Common
- Sale value is approximately $22,000 based on filing date pricing
- Sale was made pursuant to a pre-existing Rule 10b5-1 trading plan
- Filing also confirms two previous plan sales: 7,268 shares on 2/19/26 and 2,883 shares on 3/3/26
- Total shares sold across these three plan transactions: ~11,013 shares (~$257K combined value)
- Filing is administrative — confirms intent already acted upon; the sale is not new or suspicious
Financial Impact
~862 shares valued at ~$22,000, negligible relative to $12.7B market cap and president-level holdings
Risk Factors
- None from this filing — sale is pre-planned and immaterial in size
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 3 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (Primary) | 0001969223-26-000580 |
| Document: 0001969223-26-000580-index.html | 0001969223-26-000580 |
| Document: 0001969223-26-000580.txt | 0001969223-26-000580 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Sep 1, 2026 4w ago | Court Ruling | $23.44 $19.00 | ▼ −18.94% | ▼ −19.26% | $18.59 (−20.69%) |
Aug 20, 2026 6w ago | Court Ruling | $25.03 $21.75 | ▼ −13.10% | ▼ −13.10% | $18.59 (−25.73%) |
Aug 19, 2026 6w ago | 144 | $25.31 $22.47 | ▼ −11.22% | ▼ −9.27% | $18.59 (−26.55%) |
Aug 7, 2026 8w ago | 8-K | $24.03 $24.01 | ▲ +0.08% | ▼ −0.31% | $18.59 (+22.64%) |
Aug 6, 2026 8w ago | Court Ruling | $22.17 $24.19 | ▲ +9.11% | ▲ +8.51% | $18.59 (−16.15%) |
Jul 29, 2026 9w ago | Court Ruling | $24.55 $24.78 | ▲ +0.94% | ▼ −4.08% | $18.59 (−24.28%) |
Jul 22, 2026 10w ago | Institutional Cluster | $22.83 $25.31 | ▲ +10.86% | ▲ +7.97% | $18.59 (−18.57%) |
Jun 26, 2026 14w ago | 8-K | $25.80 $23.01 | ▼ −10.81% | ▼ −10.53% | $18.59 (−27.95%) |
Jun 11, 2026 16w ago | 144 | $29.00 $26.48 | ▼ −8.71% | ▼ −10.49% | $18.59 (−35.90%) |
Jun 11, 2026 16w ago | Institutional Cluster | $30.02 $26.29 | ▼ −12.43% | ▼ −14.32% | $18.59 (−38.07%) |
US Market Status
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