Insider selling is trivial relative to market cap and likely reflects routine portfolio diversification or tax planning. Woodford's exercise-and-sell pattern is standard for cashless option exercises. No bearish signal — monitor for any material change in business fundamentals or a shift to C-suite buying before reading into insider activity.
Price Chart
Executive Summary
Two Disney insiders (EVP Brent Woodford and Sr EVP Paul Roeder) sold a combined $1.14M in open-market sales over a 5-day window. Woodford's sale was paired with a derivative exercise at the same price, indicating a cashless exercise-and-sell pattern. The total value is ~0.0006% of Disney's $184.6B market cap — a trivial amount. Historical calibration shows past high-score bullish calls on DIS have underperformed (20% win rate at T+20), and the cluster is purely sell-side with no material dollar weight, warranting a neutral read.
Key Financial Metrics
Key Facts
- Two insiders sold shares totaling $1.14M over Aug 14-19, 2026
- Brent Woodford (EVP) sold $762K in open-market sales, paired with a derivative exercise at the same price
- Paul Roeder (Sr EVP) sold $382K in open-market sales
- Total insider sales represent ~0.0006% of Disney's $184.6B market cap
- No insider buying activity in the cluster
Financial Impact
Total insider sales of $1.14M, representing 0.0006% of market cap
Risk Factors
- Insider selling could accelerate if management perceives headwinds from streaming competition or linear TV decline
- Historical DIS insider cluster reports have underperformed (20% win rate at T+20), suggesting limited predictive value
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-DIS-1787263291109 |
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Aug 20, 2026 8w ago | Insider Cluster | $107.78 $104.23 | ▼ −3.29% | ▼ −2.77% | $110.59 (+2.61%) |
Aug 14, 2026 9w ago | 144 | $103.50 $106.42 | ▲ +2.82% | ▲ +4.80% | $110.59 (+6.85%) |
Aug 5, 2026 10w ago | 8-K | $101.76 $107.98 | ▲ +6.11% | ▲ +6.71% | $110.59 (+8.68%) |
Jul 13, 2026 13w ago | ANALYST-UPGRADE | $96.00 $103.18 | ▲ +7.48% | ▲ +4.29% | $110.59 (+15.20%) |
Jun 14, 2026 18w ago | Institutional Cluster | $101.69 $96.00 | ▼ −5.60% | ▼ −4.85% | $110.59 (+8.75%) |
May 6, 2026 23w ago | 8-K | $107.75 $99.39 | ▼ −7.76% | ▼ −10.54% | $110.59 (+2.64%) |
Feb 28, 2026 33w ago | Institutional Cluster | $104.20 $94.32 | ▼ −9.48% | ▼ −1.54% | $110.59 (+6.14%) |
Feb 24, 2026 33w ago | 8-K | $105.02 $95.94 | ▼ −8.65% | ▼ −3.41% | $110.59 (+5.31%) |
US Market Status
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