This is a routine insider sale for option exercise purposes with negligible market impact. No trading action warranted; monitor for any larger or uncharacteristic insider selling patterns in future filings.
Price Chart
Executive Summary
EVP, Control, Financial Planning & Tax Brent Woodford filed Form 144 to sell 7,238 shares of Disney common stock, valued at approximately $762,198 based on the filing date price. The sale is tied to a cashless exercise of employee stock options, which is a routine insider transaction for tax or diversification purposes. Given the small size relative to Disney's $181B market cap and the nature of the sale, this filing carries minimal trading signal.
Key Facts
- Brent Woodford (EVP, Control, Financial Planning & Tax) filed Form 144 to sell 7,238 shares of Disney common stock.
- Estimated value of the proposed sale is approximately $762,198.
- Sale is related to a cashless exercise of employee stock options, a routine transaction.
- Shares are intended to be sold through Merrill Lynch on the NYSE.
- Filing date is August 14, 2026; the plan was adopted on February 24, 2026.
Financial Impact
Proposed sale of 7,238 shares valued at ~$762,198, representing less than 0.0004% of Disney's $181B market cap.
Risk Factors
- Insider selling could increase if the stock price appreciates further, but this single filing is not indicative of a trend.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 3 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (Primary) | 0001964306-26-000388 |
| Document: 0001964306-26-000388-index.html | 0001964306-26-000388 |
| Document: 0001964306-26-000388.txt | 0001964306-26-000388 |
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Aug 20, 2026 8w ago | Insider Cluster | $107.78 $104.23 | ▼ −3.29% | ▼ −2.77% | $110.59 (+2.61%) |
Aug 14, 2026 9w ago | 144 | $103.50 $106.42 | ▲ +2.82% | ▲ +4.80% | $110.59 (+6.85%) |
Aug 5, 2026 10w ago | 8-K | $101.76 $107.98 | ▲ +6.11% | ▲ +6.71% | $110.59 (+8.68%) |
Jul 13, 2026 13w ago | ANALYST-UPGRADE | $96.00 $103.18 | ▲ +7.48% | ▲ +4.29% | $110.59 (+15.20%) |
Jun 14, 2026 18w ago | Institutional Cluster | $101.69 $96.00 | ▼ −5.60% | ▼ −4.85% | $110.59 (+8.75%) |
May 6, 2026 23w ago | 8-K | $107.75 $99.39 | ▼ −7.76% | ▼ −10.54% | $110.59 (+2.64%) |
Feb 28, 2026 33w ago | Institutional Cluster | $104.20 $94.32 | ▼ −9.48% | ▼ −1.54% | $110.59 (+6.14%) |
Feb 24, 2026 33w ago | 8-K | $105.02 $95.94 | ▼ −8.65% | ▼ −3.41% | $110.59 (+5.31%) |
US Market Status
Subscribe to SecBot
Get Real-Time SEC Filing Intelligence
Comprehensive SEC filing analysis delivered the moment filings hit EDGAR. Sentiment scoring, impact analysis, and actionable insights for every material event.
Try SecBot Free Coming soon: SecBot Pro with alerts, watchlists, and API access