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8-K ·Filed Jun 12, 2026

DBGI

Digital Brands Group, Inc.
BULLISH
Impact 5/10
Horizonweeks Processed4mo ago SEC0001493152-26-028396
8-K context-dependent: Items 7.01
Actionable Insight ▲ Bullish

The CEO's substantial open-market purchase is a material vote of confidence. As a standalone signal, it may support the stock near term; however, the company's small cap and historical underperformance warrant caution. Monitor for subsequent insider activity or corporate updates.

DirectionBullish
Confidencehigh
Horizonweeks
Final — all horizons settled through T+60d
DBGI ▼ -90.08% at T+60d
LONG call ✗ call lost -90.08% · α vs SPY -92.86% · entry $0.9449 → $0.0938
Entry = T+0 close
Jun 12, 2026
via day close
T+1d
-11.58%
call -11.58% · α -13.34%
$0.8355
settled 4mo ago
T+5d
-26.74%
call -26.74% · α -27.10%
$0.6922
settled 4mo ago
T+20d
-22.75%
call -22.75% · α -24.11%
$0.7299
settled 4mo ago
T+60d
-90.08%
call -90.08% · α -92.86%
$0.0938
settled 7w ago

Price Chart

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Executive Summary

CEO Hil Davis purchased $700,000 of DBGI common stock in open market transactions on June 10, 2026, representing approximately 3.2% of the company's $22M market cap. This significant insider buy signals strong alignment with shareholders and conviction in the company's near-term strategy.

Key Facts

  • CEO John Hilburn Davis IV bought $700,000 worth of DBGI common stock in open market on June 10, 2026.
  • Purchase disclosed via Form 8-K Item 7.01 Regulation FD Disclosure on June 11, 2026.
  • CEO stated commitment to alignment with shareholders and belief in short and long-term vision.

Financial Impact

CEO invested $700,000, representing ~3.2% of the $22M market cap as of filing date.

insider ownership

Risk Factors

  • Company has $22M market cap and a history of volatile stock performance; insider buys alone do not guarantee turnaround.
  • No fundamental financial data (revenue, earnings) provided in this filing to assess health.

Market Snapshot

Exchange
Nasdaq
Sector
Retail-Apparel & Accessory Stores

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 5 SEC documents filed with EDGAR.

DocumentAccession Number
8-K Filing (Primary)0001493152-26-028396
Exhibit: ex99-1.htm0001493152-26-028396
Document: 0001493152-26-028396-index-headers.html0001493152-26-028396
Document: 0001493152-26-028396-index.html0001493152-26-028396
Document: 0001493152-26-028396.txt0001493152-26-028396
18 reports for DBGI
Performance horizon
67% Hit rate @ T+60 4 of 6 directional calls Went positive at some point 8 of 8 best @ T+60▲ +83.41%Jul 24, 2026
Filters
Rows
Reports for DBGI — sortable, filterable
TypeNow
Sep 11, 2026
6w ago
8-K
NEUTRAL ★ 4/10
$6.00awaiting T+60—$1.17 (−80.50%)
Sep 2, 2026
7w ago
8-K
BULLISH ★ 7/10
$4.47awaiting T+60—$1.17 (−73.83%)
Aug 13, 2026
10w ago
8-K
NEUTRAL ★ 3/10
$15.50awaiting T+60—$1.17 (−92.45%)
Aug 6, 2026
11w ago
8-K
BULLISH ★ 7/10
$14.63awaiting T+60—$1.17 (−92.00%)
Jul 30, 2026
12w ago
Court Ruling
NEUTRAL ★ 1/10
$15.45 $1.18▼ −92.39%▼ −95.10%$1.17 (−92.43%)
Jul 24, 2026
13w ago
8-K
BEARISH ★ 7/10
$12.90 $2.14▲ +83.41%▲ +86.70%$1.17 (+90.93%)
Jul 20, 2026
14w ago
8-K
NEUTRAL ★ 2/10
$0.4700 $0.0868▼ −81.54%▼ −84.39%$1.17 (+148.94%)
Jul 9, 2026
15w ago
8-K
NEUTRAL ★ 5/10
$0.7677 $0.1217▼ −84.14%▼ −86.53%$1.17 (+52.40%)
Jul 8, 2026
15w ago
8-K
NEUTRAL ★ 3/10
$0.7344 $0.1278▼ −82.60%▼ −85.10%$1.17 (+59.31%)
Jun 22, 2026
18w ago
8-K
NEUTRAL ★ 4/10
$0.7730 $0.1105▼ −85.70%▼ −89.66%$1.17 (+51.36%)
Showing 10 of 18

US Market Status

Market Closed — Opens in 7h 57m

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Report published Jun 12, 2026