The filing is part of a consistent 10b5-1 plan selling pattern by an officer, not a discretionary or opportunistic sale. Monitor for any acceleration in insider selling volume or changes in the 10b5-1 plan that could signal a shift in management's outlook.
How the stock moved after the report
⚠ Clustered NEUTRAL VIEWSTOCK BELOW ENTRY AT T+1- T+0 · Oct 29 $45.75entry
- T+1 · 7d ago −0.17%α +0.30% · $45.67
- T+5 · due 13h ago Pending
- T+5 · todayOpen
- T+20 · in 21d Pending
- T+60 · in 3mo Pending
Price Chart
REPLAYWatch the reaction play outHow similar events traded
Executive Summary
Jonathan Hyman, an officer of Braze, filed a Form 144 notice of intent to sell 20,000 shares of common stock with an approximate market value of $915,600. The shares were acquired upon vesting of restricted stock units between March 2019 and February 2025, and the proposed sale is scheduled for October 29, 2026. This filing follows a series of prior 10b5-1 plan sales by Hyman totaling over $17 million since August 2026, indicating a pattern of routine insider selling under a pre-arranged plan.
Key Facts
- Jonathan Hyman, an officer of Braze, filed Form 144 to sell 20,000 shares of common stock.
- Estimated proceeds from the proposed sale are approximately $915,600 based on the filing date.
- The shares were acquired upon vesting of restricted stock units from March 7, 2019 through February 15, 2025.
- Hyman has executed multiple 10b5-1 plan sales in 2026, including 285,000 shares on October 20 for $12.9 million and other sales totaling over $4.8 million since August.
- The proposed sale is scheduled for October 29, 2026, the same date as the filing.
- Braze has a market cap of $5.2 billion; the proposed sale represents approximately 0.018% of shares outstanding.
- Recent insider activity in the prior 30 days includes 2 sells totaling $13.2 million.
Financial Impact
Proposed sale of 20,000 shares valued at approximately $915,600, representing about 0.018% of Braze's market cap.
Risk Factors
- Form 144 is an intent to sell; the actual sale may not occur.
- The filing does not disclose the exact number of shares Hyman still holds, so the proportional impact on his total position is unknown.
- Continued insider selling under a 10b5-1 plan is routine and does not necessarily indicate negative fundamentals.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 3 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (Primary) | 0001950047-26-010486 |
| Document: 0001950047-26-010486-index.html | 0001950047-26-010486 |
| Document: 0001950047-26-010486.txt | 0001950047-26-010486 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Nov 5, 2026 today | SC 13G/A | $45.85 | awaiting T+5 | awaiting T+5 | $45.81 (−0.09%) |
Oct 30, 2026 6d ago | SC 13G/A | $45.75 | awaiting T+5 | awaiting T+5 | $45.81 (+0.13%) |
Oct 29, 2026 7d ago | 144 | $45.75 | awaiting T+5 | awaiting T+5 | $45.81 (+0.13%) |
Oct 21, 2026 15d ago | DEFA14A | $45.86 $45.80 | ▼ −0.13% | ▼ −0.84% | $45.81 (−0.11%) |
Oct 20, 2026 16d ago | DEFA14A | $45.68 $45.78 | ▲ +0.22% | ▲ +0.66% | $45.81 (+0.28%) |
Oct 20, 2026 16d ago | DEFA14A | $45.57 $45.78 | ▲ +0.46% | ▲ +0.38% | $45.81 (+0.53%) |
Oct 20, 2026 16d ago | 8-K | $45.57 $45.78 | ▲ +0.46% | ▲ +0.38% | $45.81 (+0.53%) |
Oct 16, 2026 20d ago | SC 13G/A | $30.04 $45.84 | ▲ +52.60% | ▲ +52.74% | $45.81 (+52.50%) |
Aug 28, 2026 9w ago | Insider Cluster | $34.04 $30.31 | ▲ +10.96% | ▲ +10.82% | $45.81 (−34.58%) |
Aug 26, 2026 10w ago | Insider Cluster | $34.09 $33.25 | ▼ −2.46% | ▼ −2.73% | $45.81 (+34.38%) |
US Market Status
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