The director's intent to sell a modest position is routine and not a strong signal of deteriorating fundamentals. Monitor for any subsequent Form 4 filings confirming actual sales, and watch for any broader insider selling patterns or upcoming earnings pre-announcements that could indicate management's view on near-term performance.
Price Chart
Executive Summary
Director Brian T. Marley filed three Form 144 notices on September 15, 2026, signaling intent to sell a combined 14,364 shares of Academy Sports & Outdoors common stock, with an estimated total value of approximately $777,578 based on the filing prices. The shares were acquired through restricted stock vesting and awards in 2022 and June 2026, and the sales are for diversification or tax planning purposes. While the total dollar amount is modest relative to the company's $3.3B market cap, the cluster of filings on the same day by a director warrants attention, though historical performance on ASO reports shows poor predictive accuracy (13% win rate at T+20), suggesting limited trading signal from this event alone.
Key Facts
- Director Brian T. Marley filed three Form 144 notices on 2026-09-15 to sell common stock.
- Total shares proposed for sale: 14,364 (3,932 + 6,500 + 3,932).
- Estimated aggregate value: ~$777,578 (based on filing prices of $54.25 and $54.25 per share).
- Shares were acquired via restricted stock vesting (June 2026) and a restricted stock award (January 2022).
- Sales are to be executed through Fidelity Brokerage Services LLC and Charles Schwab & Co., Inc.
Financial Impact
Director proposes to sell ~$777,578 worth of ASO common stock, representing less than 0.02% of the company's $3.3B market cap.
Risk Factors
- Insider selling could be misinterpreted by the market as a negative signal, though the amount is small.
- No other insider activity or corporate events provided to contextualize the sale.
Market Snapshot
Documents Analyzed
This report is based on 9 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (ASO) — Batch item 1 | 0001959173-26-006966 |
| Document: 0001959173-26-006966-index.html | 0001949846-26-000587 |
| Document: 0001959173-26-006966.txt | 0001959173-26-006966 |
| 144 Filing (ASO) — Batch item 4 | 0001949846-26-000587 |
| Document: 0001949846-26-000587-index.html | 0001959173-26-006966 |
| Document: 0001949846-26-000587.txt | 0001959173-26-006966 |
| 144 Filing (ASO) — Batch item 7 | 0001959173-26-006966 |
| Document: 0001959173-26-006966-index.html | 0001959173-26-006966 |
| Document: 0001959173-26-006966.txt | 0001959173-26-006966 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Sep 15, 2026 17d ago | 144 | $50.44 $49.50 | ▼ −1.86% | ▼ −2.68% | $48.73 (−3.39%) |
Sep 14, 2026 18d ago | 144 | $54.25 $48.49 | ▼ −10.62% | ▼ −10.72% | $48.73 (−10.18%) |
Sep 9, 2026 23d ago | 8-K | $51.15 $50.42 | ▼ −1.43% | ▼ −0.33% | $48.73 (−4.73%) |
Sep 4, 2026 28d ago | Press Release | $44.94 $54.25 | ▲ +20.72% | ▲ +21.93% | $48.73 (+8.43%) |
Sep 3, 2026 29d ago | Press Release | $43.68 $55.36 | ▲ +26.74% | ▲ +27.89% | $48.73 (+11.56%) |
Aug 21, 2026 6w ago | Institutional Cluster | $45.83 $43.50 | ▼ −5.08% | ▼ −5.56% | $48.73 (+6.33%) |
Jun 11, 2026 16w ago | Institutional Cluster | $52.33 $49.62 | ▼ −5.18% | ▼ −5.61% | $48.73 (−6.88%) |
Jun 9, 2026 16w ago | 8-K | $50.37 $49.25 | ▼ −2.22% | ▼ −4.64% | $48.73 (−3.26%) |
Jun 9, 2026 16w ago | Press Release | $50.37 $49.25 | ▼ −2.22% | ▼ −4.64% | $48.73 (−3.26%) |
Jun 4, 2026 17w ago | 8-K | $51.75 $51.01 | ▼ −1.43% | ▼ −2.00% | $48.73 (−5.84%) |
US Market Status
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