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Insider Cluster (3 insiders) ·Filed Sep 23, 2026

ASAN

Asana, Inc.
BEARISH
Impact 5/10
Horizonweeks Processed1mo ago
Insider cluster: 3 insiders, $1.5M total
Actionable Insight ▼ Bearish

The CEO's concentrated open-market sales without a disclosed 10b5-1 plan are a bearish signal. Monitor for any 8-K filing (e.g., guidance revision, restructuring) or upcoming earnings that may have prompted the selling. If no news follows, the sales may be liquidity-driven but still reduce insider alignment.

DirectionBearish
Confidencemedium
Horizonweeks
Latest settled — T+20d ⚠ clustered
ASAN ▲ +25.55% at T+20d
SHORT call ✗ call lost -25.55% · α vs SPY -25.97% · entry $9.16 → $11.50
Next anchor: T+60d in 7w
Latest observation: T+21 -17.88% FF3 residual α
Entry = T+0 close
Sep 23, 2026
via day close
T+1d
-1.53%
call +1.53% · α +2.07%
$9.02
settled 5w ago
T+5d
-2.51%
call +2.51% · α +2.10%
$8.93
settled 27d ago
T+20d
+25.55%
call -25.55% · α -25.97%
$11.50
settled 6d ago
T+60d
Pending
in 7w

Price Chart

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Executive Summary

CEO Daniel Rogers sold ~$4.24M in open-market shares over two days (Sept 21-22), with CFO and GC also selling smaller amounts. The CEO's sales alone represent ~1.3% of market cap, a material insider sell cluster. No 10b5-1 plan is indicated, and the sales are concentrated in a short window, suggesting potential negative sentiment or pre-arranged liquidity needs.

Key Financial Metrics

Direction
selling
Total Value
$4.4M
Insiders
3

Key Facts

  • CEO Daniel Rogers sold 451,112 shares total on Sept 21-22 for ~$4.24M in open-market sales.
  • CFO Aziz sold 3,200 shares on Sept 23 for ~$30K.
  • GC Colendich sold 15,910 shares total on Sept 21-22 for ~$154K.
  • Total cluster open-market sales: ~$4.42M, or ~1.4% of market cap ($326M).
  • No 10b5-1 plan or tax-withholding code (F) indicated — all sales are code S (open-market).

Financial Impact

CEO sales of ~$4.24M represent ~1.3% of market cap; total cluster ~1.4% of market cap.

insider ownershipmarket sentiment

Risk Factors

  • CEO selling 1.3% of market cap in two days without plan disclosure suggests potential negative non-public information.
  • Cluster includes CFO and GC, broadening the signal beyond a single insider.

Investment Themes

Software & IT

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-ASAN-1790631479108
16 reports for ASAN
Performance horizon
75% Hit rate @ T+5 3 of 4 directional calls Went positive at some point 3 of 4 best @ T+5▲ +7.22%Mar 20, 2026
Filters
Rows
Reports for ASAN — sortable, filterable
TypeNow
Oct 22, 2026
4d ago
144
NEUTRAL ★ 3/10
$12.02awaiting T+5—$12.01 (−0.08%)
Oct 22, 2026
4d ago
144
NEUTRAL ★ 3/10
$12.02awaiting T+5—$12.01 (−0.08%)
Oct 9, 2026
17d ago
144
NEUTRAL ★ 3/10
$9.89 $10.15▲ +2.63%▲ +4.12%$12.01 (+21.44%)
Sep 28, 2026
28d ago
3
NEUTRAL ★ 2/10
$8.23 $9.29▲ +12.88%▲ +10.93%$12.01 (+45.93%)
Sep 23, 2026
4w ago
Insider Cluster
BEARISH ★ 5/10
$9.16 $8.93▲ +2.51%▲ +2.10%$12.01 (−31.11%)
Sep 23, 2026
4w ago
Insider Cluster
BEARISH ★ 5/10
$9.16 $8.93▲ +2.51%▲ +2.10%$12.01 (−31.11%)
Sep 23, 2026
4w ago
Insider Cluster
BEARISH ★ 5/10
$9.16 $8.93▲ +2.51%▲ +2.10%$12.01 (−31.11%)
Aug 20, 2026
9w ago
144
NEUTRAL ★ 3/10
$9.58 $10.19▲ +6.37%▲ +5.89%$12.01 (+25.37%)
Aug 7, 2026
11w ago
Institutional Cluster
BULLISH ★ 5/10
$9.26 $9.14▼ −1.30%▼ −1.69%$12.01 (+29.70%)
Jun 30, 2026
16w ago
Insider Cluster
NEUTRAL ★ 3/10
$7.31 $7.49▲ +2.46%▲ +2.20%$12.01 (+64.30%)
Showing 10 of 16

US Market Status

Market Closed — Opens in 7h 30m

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Report published Sep 23, 2026