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Insider Cluster (2 insiders) ·Filed Sep 23, 2026

ASAN

Asana, Inc.
BEARISH
Impact 5/10
Horizonweeks Processed1mo ago
Insider cluster: 2 insiders, $1.5M total
Actionable Insight ▼ Bearish

Monitor next 10-Q for any deterioration in fundamentals or guidance revision.

DirectionBearish
Confidencemedium
Horizonweeks
Latest settled — T+20d
ASAN ▲ +25.55% at T+20d
SHORT call ✗ call lost -25.55% · α vs SPY -25.97% · entry $9.16 → $11.50
Next anchor: T+60d in 7w
Latest observation: T+21 -17.88% FF3 residual α
Entry = T+0 close
Sep 23, 2026
via day close
T+1d
-1.53%
call +1.53% · α +2.07%
$9.02
settled 5w ago
T+5d
-2.51%
call +2.51% · α +2.10%
$8.93
settled 27d ago
T+20d
+25.55%
call -25.55% · α -25.97%
$11.50
settled 6d ago
T+60d
Pending
in 7w

Price Chart

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Executive Summary

Asana CEO Daniel Rogers sold $4.24M worth of shares in two open-market transactions on Sept 21-22, 2026, at an average price of ~$9.37. The GC also sold $83K. Total insider selling of $4.32M represents ~0.3% of market cap, a modest but notable signal given the CEO's role and lack of disclosed 10b5-1 plan.

Key Financial Metrics

Direction
selling
Total Value
$4.3M
Insiders
2

Key Facts

  • CEO Daniel Rogers sold 451,112 shares total ($4.24M) on Sept 21-22, 2026
  • GC Katie Colendich sold 8,500 shares ($83K) on Sept 22
  • Total cluster value: ~$4.32M, ~0.3% of market cap
  • No 10b5-1 plan indicated for any trade

Financial Impact

CEO sold ~$4.24M of stock, GC sold $83K; total ~0.3% of market cap

insider ownershipmarket sentiment

Risk Factors

  • CEO selling may signal lack of confidence in near-term prospects
  • No disclosed 10b5-1 plan increases informational content of sales

Investment Themes

Software & IT

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-ASAN-1790204103906
16 reports for ASAN
Performance horizon
75% Hit rate @ T+5 3 of 4 directional calls Went positive at some point 3 of 4 best @ T+5▲ +7.22%Mar 20, 2026
Filters
Rows
Reports for ASAN — sortable, filterable
TypeNow
Oct 22, 2026
4d ago
144
NEUTRAL ★ 3/10
$12.02awaiting T+5—$11.90 (−0.96%)
Oct 22, 2026
4d ago
144
NEUTRAL ★ 3/10
$12.02awaiting T+5—$11.90 (−0.96%)
Oct 9, 2026
17d ago
144
NEUTRAL ★ 3/10
$9.89 $10.15▲ +2.63%▲ +4.12%$11.90 (+20.37%)
Sep 28, 2026
28d ago
3
NEUTRAL ★ 2/10
$8.23 $9.29▲ +12.88%▲ +10.93%$11.90 (+44.65%)
Sep 23, 2026
4w ago
Insider Cluster
BEARISH ★ 5/10
$9.16 $8.93▲ +2.51%▲ +2.10%$11.90 (−29.97%)
Sep 23, 2026
4w ago
Insider Cluster
BEARISH ★ 5/10
$9.16 $8.93▲ +2.51%▲ +2.10%$11.90 (−29.97%)
Sep 23, 2026
4w ago
Insider Cluster
BEARISH ★ 5/10
$9.16 $8.93▲ +2.51%▲ +2.10%$11.90 (−29.97%)
Aug 20, 2026
9w ago
144
NEUTRAL ★ 3/10
$9.58 $10.19▲ +6.37%▲ +5.89%$11.90 (+24.27%)
Aug 7, 2026
11w ago
Institutional Cluster
BULLISH ★ 5/10
$9.26 $9.14▼ −1.30%▼ −1.69%$11.90 (+28.56%)
Jun 30, 2026
16w ago
Insider Cluster
NEUTRAL ★ 3/10
$7.31 $7.49▲ +2.46%▲ +2.20%$11.90 (+62.86%)
Showing 10 of 16

US Market Status

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Report published Sep 23, 2026