Institutional Cluster

AMZN

AMAZON COM INC
BULLISH
Impact 6/10
Horizonweeks Processed2mo ago
Institutional cluster: 6 buyers, 1 sellers (bullish)
Actionable Insight ▲ Bullish

The concentrated institutional buying after Amazon's Q2 earnings beat suggests conviction in the AWS acceleration and margin expansion story. However, 13F data is 45+ days stale, so monitor any insider selling or Q3 pre-announcements for confirmation or reversal. The absence of insider buying (confluence score 25/100) tempers the signal slightly.

DirectionBullish
Confidencehigh
Horizonweeks
Latest settled — T+20d
AMZN ▼ -8.55% at T+20d
LONG call ✗ call lost -8.55% · α vs SPY -9.79% · entry $284.02 → $259.73
Next anchor: T+60d in 8d
Latest observation: T+53 -13.59% FF3 residual α
Entry anchored
Aug 3, 09:04 AM ET
via exchange tick
T+1d
-2.38%
call -2.38% · α -4.16%
$277.25
settled 3mo ago
T+5d
-2.09%
call -2.09% · α -4.12%
$278.09
settled 2mo ago
T+20d
-8.55%
call -8.55% · α -9.79%
$259.73
settled 7w ago
T+60d
—
call — · α —
—
in 8d

Executive Summary

Six active institutional investors accumulated $994M in Amazon during Q2 2026, led by Egerton Capital (+$360M) and Pinestone Asset Management (+$347M), while only Op Asset Management trimmed $96M. The cluster follows Amazon's strong Q2 earnings beat (sales +20% YoY, operating income +43%) and a $25B debt offering, suggesting institutions are positioning for continued AWS and advertising momentum.

Key Financial Metrics

Direction
accumulating
Buy Value
$2.2B
Sell Value
$399.5M
Net Flow
$898.2M

Institutional Positions

Net institutional flow: $898.2M

▲ Buyers (6)

InstitutionActionChangePosition ValueValue Δ
Egerton Capital (Uk)ADD+51.2%$851.7M$359.5M
Pinestone Asset ManagementADD+83.6%$662.3M$347.1M
Banco SantanderADD+35.7%$453.9M$161.7M
Artemis Investment ManagementADD+96.8%$155.5M$86.5M
Belvedere TradingDOUBLED+568.3%$32.0M$27.8M
Mather GroupADD+43.1%$30.3M$11.8M

▼ Sellers (1)

InstitutionActionChangePrev ValueValue Δ
Op Asset ManagementTRIM-33.7%$399.5M-$96.2M

Key Facts

  • Net institutional accumulation of $898M (6 buyers, 1 seller) in Q2 2026
  • Egerton Capital increased its stake 51.2% to $851.7M, the largest dollar addition
  • Pinestone Asset Management added 83.6% to $662.3M, the second-largest addition
  • Belvedere Trading more than quintupled its small position (+568.3%) to $32.0M
  • Op Asset Management was the sole seller, trimming 33.7% (-$96.2M) to $303.3M
  • All cluster participants are active asset managers, not passive index funds, strengthening the signal

Financial Impact

6 active managers added $994.4M in Amazon positions during Q2 2026, while 1 trimmed $96.2M, for a net accumulation of approximately $898.2M

institutional ownershipnet buying volume

Risk Factors

  • 13F data reflects quarter-end positions that may have been unwound since June 30
  • No insider open-market buying corroborates the institutional thesis
  • Q3 guidance of 9-12% revenue growth implies deceleration from Q2's 20%

Market Snapshot

Price
$277.30
Change
+17.7%
Volume
100
Exchange
Nasdaq
Sector
Retail-Catalog & Mail-Order Houses
Analyst Consensus
93% bullish (75 analysts)

Investment Themes

Artificial IntelligenceCloud & SaaSE-commerce & Platforms

Documents Analyzed

This report is based on 1 institutional 13F filing from SEC EDGAR.

DocumentAccession Number
INST-CLUSTER Data (Synthetic)inst-cluster-AMZN-2026-Q2
134 reports for AMZN
Performance horizon
95% Hit rate 19 of 20 directional calls best @ T+20▲ +27.91%Apr 6, 2026
Filters
Rows
Reports for AMZN — sortable, filterable
TypeNow
Sep 14, 2026
5w ago
Court Ruling
NEUTRAL ★ 1/10
$253.54 $259.53▲ +2.36%▲ +0.10%—
Sep 14, 2026
5w ago
8-K
NEUTRAL ★ 3/10
$253.54 $259.53▲ +2.36%▲ +0.10%—
Sep 11, 2026
5w ago
424B5
NEUTRAL ★ 3/10
$253.54 $259.53▲ +2.36%▲ +0.10%—
Sep 11, 2026
5w ago
Court Ruling
NEUTRAL ★ 1/10
$256.78 $262.43▲ +2.20%▲ +0.33%—
Sep 11, 2026
5w ago
Court Ruling
BULLISH ★ 4/10
$256.78 $262.43▲ +2.20%▲ +0.33%—
Sep 9, 2026
5w ago
424B5
NEUTRAL ★ 3/10
$252.40 $259.92▲ +2.98%▲ +1.04%—
Sep 9, 2026
5w ago
8-K / 3
NEUTRAL ★ 2/10
$252.40 $259.92▲ +2.98%▲ +1.04%—
Sep 8, 2026
5w ago
Court Ruling
NEUTRAL ★ 2/10
$256.97 $256.29▼ −0.26%▼ −1.98%—
Sep 8, 2026
5w ago
Court Ruling
NEUTRAL ★ 2/10
$256.97 $256.29▼ −0.26%▼ −1.98%—
Sep 2, 2026
6w ago
Court Ruling
NEUTRAL ★ 2/10
$254.98 $249.15▼ −2.29%▼ −1.96%—
Showing 10 of 134

US Market Status

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Report published Aug 3, 2026