Insider Cluster (2 insiders) ·Filed Feb 23, 2026

AMZN

AMAZON COM INC
BEARISH
Impact 6/10
Horizondays Processed7mo ago
Insider cluster: 2 insiders, $600K total
Actionable Insight ▼ Bearish

Traders should monitor for potential downward pressure on sentiment, especially if this selling trend continues ahead of earnings or strategic announcements. The concentration of sales among top executives may signal caution despite strong analyst sentiment.

DirectionBearish
Confidencehigh
Horizondays
Final — all horizons settled through T+60d ⚠ clustered
AMZN ▲ +29.02% at T+60d
SHORT call ✗ call lost -29.02% · α vs SPY -20.77% · entry $205.29 → $264.86
Entry anchored
Feb 20, 06:55 PM ET
via exchange tick
T+1d
+1.56%
call -1.56% · α -0.83%
$208.50
settled 8mo ago
T+5d
+1.43%
call -1.43% · α -0.81%
$208.22
settled 8mo ago
T+20d
+2.32%
call -2.32% · α -6.26%
$210.05
settled 7mo ago
T+60d
+29.02%
call -29.02% · α -20.77%
$264.86
settled 5mo ago

Price Chart

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Executive Summary

Multiple Amazon insiders, including the CEO of Worldwide Amazon Stores and a Vice President, sold shares in the past week, with total proceeds of approximately $599,540. The transactions include both open-market sales and non-cash exercises of equity awards. This represents a notable cluster of selling activity by senior executives.

Key Financial Metrics

Direction
selling
Total Value
$599.5K
Insiders
2

Key Facts

  • CEO of Worldwide Amazon Stores, Douglas J. Herrington, sold 2,135 shares for $436,882 in an open-market transaction.
  • Vice President Shelley Reynolds sold 795 shares for $162,658 in an open-market transaction.
  • Both insiders also exercised 9,760 and 1,800 shares respectively at $0 cost, indicating stock option exercises.
  • Total disclosed value of sales: ~$599,540 over 7 days.
  • Recent insider activity shows consistent selling, with $600K in sales over the past 30 days.

Financial Impact

$599,540 in insider sales over 7 days, all by senior executives

insider ownershipdilutionmarket sentiment

Risk Factors

  • Insider selling can precede negative news or decelerating business performance.
  • Equity exercises may lead to future selling pressure if insiders continue to offload shares.
  • Contrast between bullish analyst ratings and executive selling creates divergence risk.

Market Snapshot

Price
$208.56
Change
+1.6%
Volume
38.5M
Exchange
Nasdaq
Analyst Consensus
93% bullish (76 analysts)

Investment Themes

Artificial IntelligenceCloud & SaaSE-commerce & Platforms

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CONTEXT: Insider Cluster Data (4 trades, 7d window)cluster-AMZN-1771971557243
134 reports for AMZN
Performance horizon
95% Hit rate 19 of 20 directional calls best @ T+20▲ +27.91%Apr 6, 2026
Filters
Rows
Reports for AMZN — sortable, filterable
TypeNow
Sep 14, 2026
5w ago
Court Ruling
NEUTRAL ★ 1/10
$253.54 $259.53▲ +2.36%▲ +0.10%$250.00 (−1.40%)
Sep 14, 2026
5w ago
8-K
NEUTRAL ★ 3/10
$253.54 $259.53▲ +2.36%▲ +0.10%$250.00 (−1.40%)
Sep 11, 2026
5w ago
424B5
NEUTRAL ★ 3/10
$253.54 $259.53▲ +2.36%▲ +0.10%$250.00 (−1.40%)
Sep 11, 2026
5w ago
Court Ruling
NEUTRAL ★ 1/10
$256.78 $262.43▲ +2.20%▲ +0.33%$250.00 (−2.64%)
Sep 11, 2026
5w ago
Court Ruling
BULLISH ★ 4/10
$256.78 $262.43▲ +2.20%▲ +0.33%$250.00 (−2.64%)
Sep 9, 2026
5w ago
424B5
NEUTRAL ★ 3/10
$252.40 $259.92▲ +2.98%▲ +1.04%$250.00 (−0.95%)
Sep 9, 2026
5w ago
8-K / 3
NEUTRAL ★ 2/10
$252.40 $259.92▲ +2.98%▲ +1.04%$250.00 (−0.95%)
Sep 8, 2026
5w ago
Court Ruling
NEUTRAL ★ 2/10
$256.97 $256.29▼ −0.26%▼ −1.98%$250.00 (−2.71%)
Sep 8, 2026
5w ago
Court Ruling
NEUTRAL ★ 2/10
$256.97 $256.29▼ −0.26%▼ −1.98%$250.00 (−2.71%)
Sep 2, 2026
6w ago
Court Ruling
NEUTRAL ★ 2/10
$254.98 $249.15▼ −2.29%▼ −1.96%$250.00 (−1.95%)
Showing 10 of 134

US Market Status

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Report published Feb 24, 2026