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144 ·Filed Oct 28, 2026

AMPL

Amplitude, Inc.
NEUTRAL
Impact 3/10
Horizondays Processed2d 5h ago SEC0001959173-26-007525
Form 144: notice of proposed sale of securities
Actionable Insight • Neutral

The CEO's proposed sale is small, but the substantial spousal selling over the past two months (over $5M) is notable. Monitor for any additional insider sales or changes in executive trading patterns ahead of the next earnings report.

DirectionNeutral
Confidencemedium
Horizondays
Latest settled: T+1d
AMPL ▼ -0.12% at T+1d
NEUTRAL call -0.12% · α vs SPY +1.66% · entry $17.10 → $17.08
Next anchor: T+5d in 4d
Entry = T+0 close
Oct 28, 2026
via day close
T+1d
-0.12%
call -0.12% · α +1.66%
$17.08
settled yesterday
T+5d
Pending
in 4d
T+20d
Pending
in 25d
T+60d
Pending
in 3mo

Price Chart

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Executive Summary

Spenser Skates, CEO and Director of Amplitude, filed a Form 144 notice of intent to sell 16,499 Class A shares (approx. $288K at filing). The shares were acquired pre-IPO in 2011. The filing also discloses that Skates' spouse, Anne L. Skates, sold 407,436 shares in the prior 3 months (Sept-Oct 2026) for approx. $5.2M. The proposed sale is small relative to the CEO's likely holdings and the company's $2.2B market cap, but the pattern of recent spousal sales warrants attention.

Key Facts

  • Spenser Skates (CEO/Director) filed Form 144 to sell 16,499 Class A shares.
  • Estimated proceeds from proposed sale: $288,472.75.
  • Shares were acquired on 12/07/2011 as pre-IPO shares via cash purchase.
  • Spouse Anne L. Skates sold 407,436 shares in the 3 months prior to this filing (Sept 10 - Oct 26, 2026) for total proceeds of approximately $5.24M.
  • The filing states the spouse's sales occurred in her own account.
  • Market cap of Amplitude is $2.2B; proposed sale represents ~0.013% of shares outstanding.
  • Recent insider activity (30d) shows 2 sells totaling $2.9M.

Financial Impact

Proposed sale of $288K by CEO; spouse sold $5.24M in prior 3 months. Total insider selling (including spouse) ~$5.5M over ~2 months.

dilutioninsider selling

Risk Factors

  • Form 144 is only an intent to sell; the sale may not be executed.
  • Spousal sales may be for personal diversification and not signal company-specific concerns.
  • No stated reason for the proposed sale in the filing.

Market Snapshot

Exchange
Nasdaq
Sector
Services-Prepackaged Software
Analyst Consensus
78% bullish (18 analysts)

Investment Themes

Software & IT

Documents Analyzed

This report is based on 3 SEC documents filed with EDGAR.

DocumentAccession Number
144 Filing (Primary)0001959173-26-007525
Document: 0001959173-26-007525-index.html0001959173-26-007525
Document: 0001959173-26-007525.txt0001959173-26-007525
12 reports for AMPL
Performance horizon
100% Hit rate @ T+5 3 of 3 directional calls Went positive at some point 3 of 3 best @ T+60▲ +61.08%May 6, 2026
Filters
Rows
Reports for AMPL, sortable and filterable
TypeNow
Oct 28, 2026
2d ago
144
NEUTRAL ★ 3/10
$17.10awaiting T+5awaiting T+5$17.08 (−0.12%)
Oct 26, 2026
4d ago
144
NEUTRAL ★ 2/10
$17.26awaiting T+5awaiting T+5$17.08 (−1.04%)
Oct 23, 2026
7d ago
144
NEUTRAL ★ 3/10
$17.30awaiting T+5awaiting T+5$17.08 (−1.27%)
Oct 15, 2026
15d ago
8-K
NEUTRAL ★ 2/10
$14.75 $17.42▲ +18.10%▲ +18.53%$17.08 (+15.80%)
Sep 14, 2026
6w ago
Insider Cluster
BEARISH ★ 5/10
$13.37 $13.14▲ +1.72%▲ +3.85%$17.08 (−27.75%)
Aug 8, 2026
11w ago
Institutional Cluster
MIXED ★ 4/10
$12.19 $12.61▲ +3.45%▲ +3.49%$17.08 (+40.11%)
Jul 1, 2026
17w ago
ANALYST-UPGRADE
BULLISH ★ 3/10
$8.55 $9.16▲ +7.13%▲ +6.87%$17.08 (+99.77%)
Jun 12, 2026
20w ago
144
NEUTRAL ★ 1/10
$6.84 $6.46▼ −5.56%▼ −4.17%$17.08 (+149.71%)
May 7, 2026
25w ago
ANALYST-DOWNGRADE
MIXED ★ 1/10
$5.91 $5.98▲ +1.18%▼ −0.32%$17.08 (+189.00%)
May 6, 2026
25w ago
8-K
BULLISH ★ 7/10
$5.91 $5.98▲ +1.18%▼ −0.32%$17.08 (+189.00%)
Showing 10 of 12

US Market Status

Market Closed · Opens Mon (35h 15m)

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Report published Oct 28, 2026