SecBot SecBot

SBH

Sally Beauty Holdings, Inc.
NYSE· Retail-Retail Stores, NEC· CIK 0001368458 Consumer & Retail
$17.56 +0.16 (+0.89%)
Oct 26 4:00 PM ET · prev $17.40
Market cap
$1.6B
Small cap
Consensus
Buy
67% Buy or better · 9 analysts
Median target
$18.00
+3% · range $13.00–20.00
Next earnings
Nov 12
in 17 days
1 year
+15.0%
from $15.26 · Oct 27
30 days
+3.8%
from $16.92
52-week range
$11.82–17.62
−0% from high · low May 18
Avg volume 20D
1.33M
shares / day
Short interest
18.54M
≈19.8% of shares · −6.8%
Days to cover
13.3
at average volume
Insider net
−$543.2K
0 buyers · 1 seller · 12 mo
New fund stakes
1
Q2 2026 13F · 0 exits
SecBot read MIXED 2 reports · 90 days
Balance 0 bearish · 0 bullish · 2 neutral oldest → newest, height = score
Avg score ·High conf. 2/2 ·Next Earnings date, Nov 12, 2026

Price

Daily candles with volume. Pins mark insider trades, rating changes, 13F stakes, reports, catalysts and short-interest jumps.

  • S Jun 8 1 insider sell $543.2K at $12.70

Signal stack

Where each data set points today.

  • InsidersBEARISH

    1 insider sold $543.2K.

  • InstitutionsMIXED

    Q2 2026: 22 added (1 new), 15 trimmed or exited. Largest new: Vanguard Capital Management $60.0M.

  • AnalystsBULLISH

    6 of 9 rate it Buy or better. Median target $18.00 (+3%).

  • Short sellersSTEADY

    Short interest −6.8% to 18.54M shares. 13.3 days to cover, ≈19.8% of shares.

  • TrendUPTREND

    7% above its 50-day average. New closing high $17.62 on Oct 22.

Who's buying

13F· Q2 2026
1
new positions
0
exits
$60.0M
in new stakes
FundMoveSharesValue
VANGUARD CAPITAL MANAGEMENT LLCNEW4,243,510$60.0M
GEODE CAPITAL MANAGEMENT, LLCADD3,257,918$46.1M
GOLDMAN SACHS GROUP INCTRIM2,452,890$34.7M
MARSHALL WACE, LLPDOUBLED1,153,626$16.3M
PUBLIC SECTOR PENSION INVESTMENT BOARDTRIM568,598$8.0M
Qube Research & Technologies LtdDOUBLED453,026$6.4M
Squarepoint Ops LLCTRIM375,196$5.3M
FIRST TRUST ADVISORS LPADD374,710$5.3M

Quarterly 13F filings are due 45 days after each quarter ends.

The Street

9 analysts
Buy 67% rate it Buy or better
Strong Buy1Buy5Hold2Sell1Strong Sell0
12-month targets · 5 analysts

Price is inside the target range. Median implies +3%.Targets as of Oct 26, 2026.

Recent actions
DateFirmActionRating
Aug 4, 2026TD Cowen
MAINTAIN
MAINTAINBuy
May 12, 2026TD Cowen
MAINTAIN
MAINTAINBuy
May 12, 2026Morgan Stanley
MAINTAIN
MAINTAINUnderweight

Insider ledger

Form 4
$0
bought · 0 insiders
$543.2K
sold · 1 insider
DateInsiderTypeValue
Jun 8, 2026
Platz Marlo Michelle Cormier
Former SVP & CFO
EXERCISE$282.0K
Jun 8, 2026
Platz Marlo Michelle Cormier
Former SVP & CFO
SELL$543.2K
Jun 8, 2026
Platz Marlo Michelle Cormier
Former SVP & CFO
EXERCISE$138.4K
May 13, 2026
Lee Adrianne
SVP & CFO
AWARD98,280 sh
Apr 21, 2026
Cox Erin Nealy
Director
EXERCISE14,532 sh
Apr 21, 2026
Cox Erin Nealy
Director
EXERCISE15,470 sh
Apr 21, 2026
Cox Erin Nealy
Director
EXERCISE12,458 sh
Apr 21, 2026
Cox Erin Nealy
Director
EXERCISE50,505 sh

Earnings setup

Estimates
Nov 12
reports in 17 days

Revision history: 🔒 Fresh data, subscribers only

PeriodEPS est.Range30D rev.Revenue
Current Q🔒 Fresh data, subscribers only
Next Q🔒 Fresh data, subscribers only
Current FY🔒 Fresh data, subscribers only
Next FY🔒 Fresh data, subscribers only

Short side

FINRA· Sep 30, 2026
18,537,888
shares short
-6.8%
vs prior settlement
13.3
days to cover
≈19.8%
of shares outstanding
Recent activity
The latest filings, insider trades, analyst actions, press and options flow — newest first.
Oct 8, 2026 SEC
Dimensional Fund Advisors LP filed an amended Schedule 13G disclosing a 6.5% passive stake in Sally Beauty Holdings as…
SC 13G/A — Impact 3/10
Aug 3, 2026 SEC
Sally Beauty Holdings reported Q3 fiscal 2026 results with consolidated net sales of $935 million (+0.2% YoY), GAAP…
8-K — Impact 5/10
Aug 3, 2026 Earnings calendar
SBH Q3 2026 Earnings Before Market Open — 2026-08-03
Jun 30, 2026 Inst.
VANGUARD CAPITAL MANAGEMENT LLC — NEW
4,243,510 shares ($60.0M)
Jun 30, 2026 Inst.
GEODE CAPITAL MANAGEMENT, LLC — ADD
3,257,918 shares ($46.1M)
Jun 11, 2026 SEC
In Q3 2025, two institutions (D.E. Shaw and Morgan Stanley) added to SBH positions totaling $33.1M in net buying…
INST-CLUSTER — Impact 4/10
Jun 8, 2026 Insider
Platz Marlo Michelle Cormier acquired via exercise 31,024 shares
Former SVP & CFO @ $9.09 ($282.0K)
Jun 8, 2026 Insider
Platz Marlo Michelle Cormier sold 42,771 shares
Former SVP & CFO @ $12.70 ($543.2K)
Catalysts
Scheduled dates and disclosed events: earnings, FDA and trial readouts, halts, press releases. Colored dot = impact.
Upcoming
Recent

SecBot reports

5 filings · 0 bullish · 0 bearish · 1 mixed · 4 neutral
All SBH filing & press-release reports (5)