Market Cap
$3.4B
PLNT
Planet Fitness, Inc.
$42.25 ▲ +0.96%
Prev close $41.85Market cap$3.4B
ConsensusBuy
12-mo target$66.31 (+57.0%)
▲ Bullish
Analyst conviction 7/10
Insider Selling Cluster (2 insiders)High Impact Filing (7/10)32 New Institutional Positions18 Institutional Exits Services
Snapshot
The big-picture read on PLNT right now — valuation, ownership and activity at a glance.
Cap Size
Mid Cap
Analyst Consensus
Strong Buy (72%)
Inst. Holders
50 funds
Inst. Value
$3.1B
Inst. Activity
32 buys / 18 sells
Insider Activity
$1.1M buy / $358.5K sell
Insider Net $
$732.3K
Social Sentiment
47° Neutral
SEC Reports
4
Press Releases
5
Price chart 30d -18.2%
Daily candles (open–high–low–close) with volume. Green = up day, red = down day.
No data for this timeframe.
Vol
Recent activity
The latest filings, insider trades, analyst actions, press and options flow — newest first.
Sep 29, 2026 short_volume
Short Volume: PLNT — 61.5% short (0.6M / 1.0M)
Short: 632,960 | Exempt: 4,807 | TRF Vol: 1,029,783 | Short Ratio: 61.5% | Off-exchange volume (dark
Sep 14, 2026 Insider
Tanco Christopher bought 2,328 shares
Director @ $51.23 ($119.3K)
Sep 14, 2026 Insider
Bode William acquired via exercise 9,863 shares
Chief Operating Officer @ $19.81 ($195.4K)
Sep 14, 2026 Insider
Aug 26, 2026 Press Bode William sold 7,000 shares
Chief Operating Officer @ $51.22 ($358.5K)
A securities class action lawsuit has been filed against Planet Fitness, alleging the company made false or misleading s
Impact 6/10
Planet Fitness director Stephen Spinelli Jr. made an open-market purchase of $493K worth of PLNT stock at $49.28 per sha
INSIDER-BUY — Impact 3/10
Wolf Haldenstein announced a securities fraud class action lawsuit against Planet Fitness (PLNT) on behalf of investors
Impact 5/10
Jun 30, 2026 Inst.
D. E. Shaw & — DOUBLED
2,450,093 shares ($127.8M)
Analyst ratings buy % -18.2%
How Wall Street rates the stock today, and the latest firm-by-firm actions.
72% rate it Buy or better · 25 analysts
Recent analyst actions
| Date | Firm | Action | Rating | Firm rating |
|---|---|---|---|---|
| Aug 18, 2026 | Morgan Stanley | MAINTAIN | Equal-Weight | 55% |
| Aug 7, 2026 | RBC Capital | MAINTAIN | Outperform | 55% |
| Jul 20, 2026 | Canaccord Genuity | MAINTAIN | Buy | 47% |
| Jul 9, 2026 | JP Morgan | MAINTAIN | Overweight | 55% |
| May 20, 2026 | Roth Capital | MAINTAIN | Buy | 56% |
| May 15, 2026 | UBS | MAINTAIN | Buy | 55% |
| May 8, 2026 | Macquarie | MAINTAIN | Neutral | 55% |
| May 8, 2026 | TD Cowen | DOWNGRADE | Hold | 56% |
| May 8, 2026 | RBC Capital | MAINTAIN | Outperform | 55% |
| May 8, 2026 | Guggenheim | MAINTAIN | Buy | 52% |
Monthly consensus history
| Period | Str. Buy | Buy | Hold | Sell | Str. Sell | Buy % | Distribution |
|---|---|---|---|---|---|---|---|
| Sep 1, 2026 | 6 | 12 | 7 | 0 | 0 | 72% | |
| Aug 1, 2026 | 6 | 12 | 8 | 0 | 0 | 69% | |
| Jul 1, 2026 | 6 | 12 | 8 | 0 | 0 | 69% | |
| Jun 1, 2026 | 7 | 12 | 8 | 0 | 0 | 70% | |
| May 1, 2026 | 9 | 14 | 3 | 0 | 0 | 88% | |
| Apr 1, 2026 | 9 | 14 | 3 | 0 | 0 | 88% | |
| Mar 1, 2026 | 9 | 12 | 3 | 0 | 0 | 88% | |
| Feb 1, 2026 | 9 | 12 | 3 | 0 | 0 | 88% |
Price targets
Where 17 covering analysts think PLNT trades over the next 12 months.
$66.31 +57.0% upside Strong Buy
Current$42.22 Low$49.20 Median$64.00 High$106.00 17 analysts
$49.20$106.00
Analyst rating Buy· 1.8/5 as of Oct 2, 2026
Social media sentiment mood +0.0%
Retail-investor mood aggregated across social media. 0° = very bearish, 100° = very bullish.
47°
Neutral
BearishNeutralBullish
Recent posts
PLNT = stability (actually!)
▲ 1 · 💬 5· ⚡ 0.5
PLNT Lawsuit Notice: Planet Fitness Membership Growth Issues and 31% Stock Drop Trigger Securities Fraud Class Action
▲ 1 · 💬 0· ⚡ 0.5
PLNT Lawsuit Notice: Planet Fitness Membership Growth Issues and 31% Stock Drop Trigger Securities Fraud Class Action
▲ 1 · 💬 0· ⚡ 0.5
Are any of these beaten down stocks worth looking into?
▲ 1 · 💬 5· ⚡ 0.5
What are your expectations with the upcoming Planet Fitness (PLNT) quarterly report?
▲ 1 · 💬 6· ⚡ 0.5
Reports & filings
AI-scored summaries of recent SEC filings and press releases, with sentiment and impact.
4 SEC filing reports analyzed · 0 bullish, 1 bearish, 1 mixed, 2 neutral · avg impact 4.3/10.Plus 5 press releases.
NEUTRALINSIDER-BUY3/10
Planet Fitness director Stephen Spinelli Jr. made an open-market purchase of $493K worth of PLNT sto
Aug 11, 2026
MIXEDCLUSTER5/10
Two Planet Fitness insiders, including CEO Colleen Keating, made open-market purchases totaling $479
May 14, 2026
BEARISH8-K7/10
Planet Fitness reported Q1 2026 EPS of $0.65 (beat by 3.2%) and revenue of $337.2M (beat by 13.2%),
May 7, 2026
NEUTRALDEFA14A2/10
Planet Fitness, Inc. filed a definitive proxy statement (DEFA14A) related to a shareholder vote. The
Mar 25, 2026
Upcoming & catalyst events
Scheduled dates plus disclosed catalysts — earnings, dividends, enforcement, FDA and clinical-trial events. Colored dot = impact.
Sep 29, 2026
short_volume
Short Volume: PLNT — 61.5% short (0.6M / 1.0M)
Short: 632,960 | Exempt: 4,807 | TRF Vol: 1,029,783 | Short Ratio: 61.5% | Off-exchange volume (dark pool + OTC)
Sep 23, 2026
short_volume
Short Volume: PLNT — 59.0% short (1.4M / 2.3M)
Short: 1,386,009 | Exempt: 87,495 | TRF Vol: 2,349,079 | Short Ratio: 59.0% | Off-exchange volume (dark pool + OTC)
Sep 21, 2026
short_volume
Short Volume: PLNT — 70.1% short (0.9M / 1.3M)
Short: 905,108 | Exempt: 0 | TRF Vol: 1,291,771 | Short Ratio: 70.1% | Off-exchange volume (dark pool + OTC)
Sep 18, 2026
short_volume
Short Volume: PLNT — 76.9% short (0.7M / 1.0M)
Short: 746,415 | Exempt: 0 | TRF Vol: 970,877 | Short Ratio: 76.9% | Off-exchange volume (dark pool + OTC)
Sep 17, 2026
short_volume
Short Volume: PLNT — 75.3% short (0.6M / 0.8M)
Short: 577,878 | Exempt: 0 | TRF Vol: 767,817 | Short Ratio: 75.3% | Off-exchange volume (dark pool + OTC)
Earnings estimates
Forecast earnings per share and revenue by period — and whether estimates are rising.
| Period | EPS Est. | Range | Growth | 30d Rev | Up/Dn | Revenue | # |
|---|---|---|---|---|---|---|---|
| Current Q | $0.81 | $0.76–$0.86 | 0.9% | +0.1% | 10↑ 2↓ | $0.3B | 15 |
| Next Q | $0.82 | $0.78–$0.88 | -0.8% | -0.9% | 10↑ 4↓ | $0.4B | 15 |
| Current FY | $3.26 | $3.20–$3.36 | 6.3% | -0.1% | 14↑ 1↓ | $1.4B | 16 |
| Next FY | $3.66 | $3.20–$4.10 | 12.3% | +0.2% | 11↑ 3↓ | $1.5B | 17 |
Current-quarter EPS estimate — revision history
| When | EPS estimate | Change vs now |
|---|---|---|
| Current | $0.807 | — |
| 7d ago | $0.804 | +0.003 |
| 30d ago | $0.806 | +0.000 |
| 60d ago | $0.791 | +0.016 |
| 90d ago | $0.793 | +0.014 |
Institutional ownership
Which big funds own PLNT (from quarterly 13F filings) and who is adding or trimming.
50 institutional holders with $3.1B total value (59,165,840 shares) as of 2026-Q2. Top holders: BlackRock,, SRS, VANGUARD. Net buying activity: 32 institutions added/increased vs 18 reduced.
Top holders — 2026-Q2
| Fund | Shares | Value | % Tracked | Last move |
|---|---|---|---|---|
| BlackRock, Inc. | 8,346,247 | $435.4M | 14.1% | — |
| SRS Investment Management, LLC | 4,917,311 | $256.5M | 8.3% | — |
| VANGUARD PORTFOLIO MANAGEMENT LLC | 3,666,018 | $191.3M | 6.2% | — |
| VANGUARD CAPITAL MANAGEMENT LLC | 3,582,059 | $186.9M | 6.1% | — |
| AQR CAPITAL MANAGEMENT LLC | 2,640,170 | $137.7M | 4.5% | — |
| STATE STREET CORP | 2,498,658 | $130.3M | 4.2% | — |
| D. E. Shaw & Co., Inc. | 2,450,093 | $127.8M | 4.1% | DOUBLED +820.2% |
| Corvex Management LP | 1,893,738 | $98.8M | 3.2% | NEW |
| MILLENNIUM MANAGEMENT LLC | 1,798,087 | $93.8M | 3.0% | DOUBLED +496.6% |
| GEODE CAPITAL MANAGEMENT, LLC | 1,633,110 | $85.2M | 2.8% | — |
Recent position changes
| Fund | Action | Prev | Current | Change | Value |
|---|---|---|---|---|---|
| D. E. Shaw & Co., Inc. | DOUBLED | 266,266 | 2,450,093 | +820.2% | $127.8M |
| Corvex Management LP | NEW | — | 1,893,738 | — | $98.8M |
| MILLENNIUM MANAGEMENT LLC | DOUBLED | 301,406 | 1,798,087 | +496.6% | $93.8M |
| FMR LLC | DOUBLED | 689,618 | 1,405,185 | +103.8% | $73.3M |
| Gotham Asset Management, LLC | DOUBLED | 342,785 | 1,318,390 | +284.6% | $68.8M |
| JPMORGAN CHASE & CO | TRIM | 2,356,291 | 1,264,860 | -46.3% | $65.4M |
| Ninety One UK Ltd | TRIM | 2,814,660 | 1,038,373 | -63.1% | $54.2M |
| GOLDMAN SACHS GROUP INC | TRIM | 2,092,785 | 1,036,634 | -50.5% | $54.1M |
| NORGES BANK | NEW | — | 1,002,583 | — | $52.3M |
| CITADEL ADVISORS LLC | DOUBLED | 286,911 | 899,468 | +213.5% | $46.9M |
Insider activity
Buying and selling by company executives and directors (SEC Form 4).
13 insiders, 39 transactions. Net $732.3K — $1.1M bought, $358.5K sold.
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Sep 14, 2026 | Tanco Christopher | Director | BUY | 2,328 | $51.23 | $119.3K |
| Sep 14, 2026 | Bode William | Chief Operating Officer | EXERCISE | 9,863 | $19.81 | $195.4K |
| Sep 14, 2026 | Bode William | Chief Operating Officer | SELL | 7,000 | $51.22 | $358.5K |
| Aug 10, 2026 | Spinelli Stephen JR | Director | BUY | 10,000 | $49.28 | $492.8K |
| Jul 1, 2026 | Singh Harmit J | Director | AWARD | 332 | — | — |
| Jul 1, 2026 | RATHKE FRANCES G | Director | AWARD | 474 | — | — |
| Jul 1, 2026 | Anderson Enshalla | Director | AWARD | 450 | — | — |
| Jul 1, 2026 | Spinelli Stephen JR | Director | AWARD | 711 | — | — |
| Jul 1, 2026 | Beard, Stephen W. | Director | AWARD | 332 | — | — |
| Jul 1, 2026 | Tanco Christopher | Director | AWARD | 438 | — | — |
Short interest & halts
FINRA semi-monthly short positions, Reg SHO threshold status, and recent trading halts for PLNT.
Shares short
7,951,092
Settlement Sep 15, 2026
Change vs prior
+7.8%
Semi-monthly cycle
Days to cover
5.2
At avg daily volume
Of shares outstanding
≈10.6%
Estimate — not % of float
All PLNT filing & press-release reports (9)
- PRESS-RELEASE reportAug 26, 2026
- INSIDER-BUY reportAug 11, 2026
- PRESS-RELEASE reportAug 3, 2026
- PRESS-RELEASE reportJul 30, 2026
- PRESS-RELEASE reportJul 22, 2026
- PRESS-RELEASE reportJul 15, 2026
- CLUSTER reportMay 14, 2026
- 8-K reportMay 7, 2026
- DEFA14A reportMar 25, 2026